Narrow search
Showing 1 - 10 of 28
Cover Image
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
Cover Image
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert; Bambauer, Silke - In: Advertising and communication : proceedings 4th …, (pp. 278-286). 2005
Persistent link: https://www.econbiz.de/10003353831
Cover Image
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra; Gierl, Heribert - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Cover Image
Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert; Bambauer, Silke - In: International advertising and communication : current …, (pp. 239-255). 2006
Persistent link: https://www.econbiz.de/10003378130
Cover Image
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke; Hüttl-Maack, Verena; Gierl, … - In: Psychology & marketing 28 (2011) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Cover Image
Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine; Gierl, Heribert - In: Cutting edge international research, (pp. 313-329). 2010
Persistent link: https://www.econbiz.de/10003985210
Cover Image
Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena; Gierl, Heribert - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
Cover Image
Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.; Kaiser, Harry M.; Payne, Collin; … - In: Applied economics 43 (2011) 10/12, pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
Cover Image
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
Cover Image
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 62-81
Persistent link: https://www.econbiz.de/10010519631