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Research for marketing decisions
Green, Paul E.; Tull, Donald S. - 1970 - 2 ed.
Persistent link: https://www.econbiz.de/10002540024
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457
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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden; McDonald, Malcolm - 1994 - 1. publ
Persistent link: https://www.econbiz.de/10000412511
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Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10003401829
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Creating powerful brands
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
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Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L....
Becknell, jr., James C.; Frank, Ronald E.; Green, Paul E.; … - 1967
Persistent link: https://www.econbiz.de/10000577907
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Key account management : the definitive guide
McDonald, Malcolm; Woodburn, Diana - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004114557
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Guerilla marketing on the internet : the definitive guide from the father of guerilla marketing
Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008
Persistent link: https://www.econbiz.de/10004188100