//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Kotler, Philip"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Polen"
~subject:"United States"
~subject:"Verbraucherverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bedarfs- und Marktforschung in...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Deutschland <DDR>
Polen
United States
Verbraucherverhalten
Marketing
54
Marketingmanagement
36
Marketing management
33
Marketing theory
19
Marketingtheorie
19
Theorie
15
Theory
15
USA
12
Beziehungsmarketing
8
Marktforschung
8
Relationship marketing
8
Soziomarketing
6
Absatzplanung
4
Management
4
Market research
4
Nonprofit organization
4
Nonprofit-Organisation
4
Online-Marketing
4
Social Marketing
4
Social marketing
4
Strategisches Management
4
Betriebswirtschaftslehre
3
Brand management
3
Business economics
3
Corporate Social Responsibility
3
Digitalisierung
3
Internet marketing
3
Markenführung
3
Markenpolitik
3
Strategic management
3
Absatz
2
Asia
2
Asien
2
Business-to-Business-Marketing
2
Cause Related Marketing
2
Consumer behaviour
2
Controlling
2
Corporate social responsibility
2
E-commerce
2
more ...
less ...
Type of publication
All
Book / Working Paper
12
Article
1
Type of publication (narrower categories)
All
Lehrbuch
11
Textbook
9
Glossar enthalten
2
Glossary included
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
German
1
Author
All
Kotler, Philip
Solomon, Michael R.
11
Askegaard, Søren
8
Bamossy, Gary J.
7
Day, George S.
7
Hawkins, Del I.
7
Aaker, David A.
6
Foxall, Gordon R.
6
Tadajewski, Mark
6
Zaltman, Gerald
6
Jones, D. G. Brian
5
Kanuk, Leslie Lazar
5
Kumar, V.
5
Malhotra, Naresh K.
5
Mothersbaugh, David L.
5
Olson, Jerry C.
5
Peter, Jerome Paul
5
Schiffman, Leon G.
5
Sheth, Jagdish N.
5
Belk, Russell W.
4
Engel, James F.
4
Fritz, Wolfgang
4
Hogg, Margaret K.
4
Kassarjian, Harold H.
4
Montgomery, David B.
4
Mooij, Marieke K. de
4
Robertson, Thomas S.
4
Silverstein, Michael J.
4
Vacić, Aleksandar M.
4
Albaum, Gerald S.
3
Bearden, William O.
3
Best, Roger J.
3
Blackwell, Roger D.
3
Blythe, Jim
3
Bryson, Phillip J.
3
Butman, John
3
Diamantopoulos, Adamantios
3
Duncan, Delbert J.
3
East, Robert
3
Gbadamosi, Ayantunji
3
more ...
less ...
Published in...
All
Harvard business review : HBR
1
Legends in marketing
1
Prentice Hall marketing
1
The Prentice-Hall series in marketing
1
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
2
Marketing management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
3
Marketing management : analysis, planning, and control
Kotler, Philip
-
1967
Persistent link: https://www.econbiz.de/10000566785
Saved in:
4
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
5
A framework for marketing management
Kotler, Philip
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001684851
Saved in:
6
Social marketing : improving the quality of life
Kotler, Philip
;
Roberto, Ned
;
Lee, Nancy R.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10001668925
Saved in:
7
Consumer neuroscience
Cerf, Moran
(
ed.
);
Garcia-Garcia, Manuel
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011636294
Saved in:
8
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2008
-
12. ed.
Persistent link: https://www.econbiz.de/10013474853
Saved in:
9
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
10
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2006
-
11. ed.
Persistent link: https://www.econbiz.de/10013474975
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->