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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden; McDonald, Malcolm - 1994 - 1. publ
Persistent link: https://www.econbiz.de/10000412511
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren - 1999
Persistent link: https://www.econbiz.de/10000678127
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Consumer behavior : buying, having, and being
Solomon, Michael R. - 1996 - 3. ed
Persistent link: https://www.econbiz.de/10000532680
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Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
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Consumer behavior : buying, having, and being
Solomon, Michael R. - 2009 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003676995
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Consumer behavior : buying, having, and being
Solomon, Michael R. - 2013 - 10. ed., global ed.
Persistent link: https://www.econbiz.de/10009522744
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren; … - 2013 - 5. ed.
Persistent link: https://www.econbiz.de/10009756374
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Consumer behavior : buying, having, and being
Solomon, Michael R. - 2015 - 11. ed., global ed.
Persistent link: https://www.econbiz.de/10010367128
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren; … - 2016 - Sixth Edition
Persistent link: https://www.econbiz.de/10011443617
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Marketing : real people, real choices
Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W. - 2018 - Ninth edition
Persistent link: https://www.econbiz.de/10011553808