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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden; McDonald, Malcolm - 1994 - 1. publ
Persistent link: https://www.econbiz.de/10000412511
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Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10003401829
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Creating powerful brands
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
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Market segmentation : conceptual and methodological foundations
Wedel, Michel; Kamakura, Wagner Antonio - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10001422025
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Key account management : the definitive guide
McDonald, Malcolm; Woodburn, Diana - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004114557
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Guerilla marketing on the internet : the definitive guide from the father of guerilla marketing
Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008
Persistent link: https://www.econbiz.de/10004188100
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Market segmentation : conceptual and methodological foundations
Wedel, Michel; Kamakura, Wagner A. - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10004557815
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Marketing : a complete guide in pictures
McDonald, Malcolm; Morris, Peter - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004421892