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~language:"eng"
~person:"Stauss, Bernd"
~person:"Thaichon, Park"
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Relationship marketing
46
Beziehungsmarketing
45
Consumer behaviour
10
Customer satisfaction
10
Kundenzufriedenheit
10
Internet marketing
9
Konsumentenverhalten
9
Online-Marketing
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8
relationship marketing
8
Dienstleistungsqualität
7
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Stauss, Bernd
Thaichon, Park
Kumar, V.
78
Verhoef, Peter C.
60
Han, Heesup
55
Clegg, Stewart
52
Hollebeek, Linda D.
51
Shani, Abraham B.
50
Vrontis, Demetris
48
Cooper, Cary
43
Palmatier, Robert W.
41
Burnes, Bernard
40
Mattila, Anna S.
40
Svensson, Göran
40
Djankov, Simeon
37
Gil Saura, Irene
37
Grönroos, Christian
37
Mittal, Vikas
37
Smith, Alan D.
36
Cunha, Miguel Pina e
35
Luthans, Fred
35
Siddiqui, Danish Ahmed
35
Ashkanasy, Neal M.
34
Homburg, Christian
34
Lindgreen, Adam
33
Sheth, Jagdish N.
33
Prentice, Catherine
32
Snower, Dennis J.
32
Van den Poel, Dirk
32
Boje, David M.
31
Tushman, Michael L.
31
Grewal, Dhruv
30
Loureiro, Sandra Maria Correia
29
Neslin, Scott A.
28
Ratten, Vanessa
28
De Clercq, Dirk
27
Edvardsson, Bo
27
Pasmore, William A.
27
Quach, Sara
27
Robbins, Stephen P.
27
Wright, Mike
27
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Workshop für Dienstleistungsmarketing <13, 2008, Ingolstadt>
1
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Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
Journal of retailing and consumer services
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt / Katholische Universität Eichstätt
2
Focus Dienstleistungsmarketing
2
Routledge advances in management and business studies
2
Advances in services innovations
1
Advances in services marketing
1
Asia Pacific Journal of Marketing and Logistics
1
Emerald insight
1
Entrepreneurship and organizational change : managing innovation and creative capabilities
1
Fokus Dienstleistungsmarketing
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Contemporary Issues in Business and Government
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Psychology & marketing
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Service business : an international journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
48
Other ZBW resources
1
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1
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
2
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
3
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
4
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
5
Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Hasan, Rakibul
;
Thaichon, Park
;
Weaven, Scott
- In:
Developing digital marketing : relationship perspectives
,
(pp. 103-134)
.
2021
Persistent link: https://www.econbiz.de/10012585849
Saved in:
6
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
7
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
8
Total quality management : customer orientation without marketing?
Stauss, Bernd
-
1993
Persistent link: https://www.econbiz.de/10000412469
Saved in:
9
Discovering the "customer annoyance iceberg" through evidence controlling
Stauss, Bernd
;
Seidel, Wolfgang
- In:
Service business : an international journal
2
(
2008
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10003692339
Saved in:
10
Satisfaction measurement within the customer relationship life cycle
Stauss, Bernd
;
Gouthier, Matthias
;
Seidel, Wolfgang
- In:
Advances in services innovations
,
(pp. 205-220)
.
2007
Persistent link: https://www.econbiz.de/10003387982
Saved in:
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