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Innovation & success : who needs market research? ; the story as told by successful innovators
Houghton, Tony - 1997
Persistent link: https://www.econbiz.de/10004063631
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Marketing research
Chisnall, Peter M. - 1997 - 5. ed.
Persistent link: https://www.econbiz.de/10004308777
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The handbook for focus group research
Greenbaum, Thomas L. - 1998 - 2. ed., rev. and expanded
Persistent link: https://www.econbiz.de/10004331331
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Marketing research : an applied approach
Malhotra, Naresh K.; Birks, David F. - 2000 - European ed.
Persistent link: https://www.econbiz.de/10004342515
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Contemporary marketing research
MacDaniel, Carl (contributor); Gates, Roger H. (contributor)
Persistent link: https://www.econbiz.de/10004342571
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Sales forecasting management
Mentzer, John T.; Bienstock, Carol C. - 1998
Persistent link: https://www.econbiz.de/10004350777
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Inside information : making sense of marketing data
Smith, David V. L.; Fletcher, Jonathan H. - 2001
Persistent link: https://www.econbiz.de/10004404110
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Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
Wind, Yoram (contributor) - 2004
Persistent link: https://www.econbiz.de/10004446773
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Marketing research : an applied approach
Malhotra, Naresh K.; Birks, David F. - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004451462
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The naked consumer today : or an overview of why consumers really buy things, and what this means for marketing
Callebaut, Jan (contributor) - 2003 - 2., rev. ed.
Persistent link: https://www.econbiz.de/10004475151