//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Should non-genuine products be...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Advertising
10,030
Werbung
9,198
Theorie
4,441
Theory
4,025
Werbewirkung
3,663
Consumer behaviour
3,406
Konsumentenverhalten
3,330
Internet marketing
1,833
Online-Marketing
1,831
Wettbewerb
1,148
Competition
1,124
USA
973
Oligopoly
948
Oligopol
945
advertising
944
Preismanagement
908
United States
904
Pricing strategy
900
Duopol
780
Brand management
750
Markenführung
726
Spieltheorie
723
Duopoly
714
Game theory
681
Produktqualität
644
Product quality
600
Social Web
597
Social web
596
Marketing
581
Produktdifferenzierung
558
Marketingmanagement
505
Marketing management
501
Product differentiation
497
Brand image
475
Innovation
471
Markenimage
466
Markteintritt
451
Marktstruktur
439
Market entry
418
more ...
less ...
Online availability
All
Undetermined
1,712
Free
741
Type of publication
All
Article
2,801
Book / Working Paper
840
Journal
6
Type of publication (narrower categories)
All
Article in journal
2,678
Aufsatz in Zeitschrift
2,678
Graue Literatur
126
Non-commercial literature
126
Aufsatz im Buch
123
Book section
123
Arbeitspapier
107
Working Paper
107
Collection of articles of several authors
29
Sammelwerk
29
Hochschulschrift
24
Conference paper
15
Konferenzbeitrag
15
Konferenzschrift
13
Thesis
10
Aufsatzsammlung
8
Reprint
8
Conference proceedings
6
Mehrbändiges Werk
4
Multi-volume publication
4
Collection of articles written by one author
3
Lehrbuch
3
Sammlung
3
Textbook
3
Case study
2
Fallstudie
2
Bibliografie
1
CD-ROM, DVD
1
Einführung
1
Festschrift
1
Handbook
1
Handbuch
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
English
German
120
Italian
2
French
1
Russian
1
Author
All
Pelsmacker, Patrick de
19
Eisend, Martin
18
Septianto, Felix
18
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Gierl, Heribert
14
Kaiser, Harry M.
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Rozendaal, Esther
12
Dens, Nathalie
11
Reijmersdal, Eva A. van
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Bellman, Steven
10
Buijzen, Moniek
10
Chan, Kara
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Liaukonyte, Jura
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Campbell, Colin L.
8
Poels, Karolien
8
Zúñiga, Miguel Ángel
8
Chang, Chingching
7
more ...
less ...
Institution
All
National Bureau of Economic Research
10
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Erasmus Research Institute of Management
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Springer Fachmedien Wiesbaden
1
Universität Bremen
1
Universität Hohenheim
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
116
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of marketing research : JMR
25
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of advertising
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
14
Marketing : ZFP ; journal of research and management
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Journal of the Academy of Marketing Science
12
more ...
less ...
Source
All
ECONIS (ZBW)
3,647
Showing
51
-
60
of
3,647
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Men and women watching and reading : gender and information processing opportunity effects in
advertising
Papyrina, Veronika
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 125-143
Persistent link: https://www.econbiz.de/10011302876
Saved in:
52
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
53
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
54
The effects of direct-to-consumer
advertising
of pharmaceuticals on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Saved in:
55
The impacts of
advertising
assets and R&D assets on reducing bankruptcy risk
Jindal, Niket
;
McAlister, Leigh
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 555-572
Persistent link: https://www.econbiz.de/10011313061
Saved in:
56
Raising red flags : the change in deceptive
advertising
of weight loss products after the Federal Trade Commission's 2003 Red Flag Initiative
Avery, Rosemary J.
;
Cawley, John H.
;
Eisenberg, Matthew
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009753872
Saved in:
57
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
58
Anthropomorphism and allegory in
advertising
across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
59
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
60
The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in
advertising
Mostafa, Mohamed M.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->