//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Brand management"
~subject:"Estimation"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Quality expectations, reputati...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Estimation
Theorie
391
Theory
390
Markenimage
70
Brand image
66
Welt
51
World
51
USA
49
United States
47
Deutschland
42
Germany
41
Product quality
33
Produktqualität
33
Strategisches Management
25
Strategic management
23
Markenführung
22
Consumer behaviour
21
Konsumentenverhalten
21
Marketingmanagement
17
Schätzung
17
Beziehungsmarketing
16
Marketing management
16
Relationship marketing
16
Innovation
15
Organisatorischer Wandel
15
Organizational change
15
Multinationales Unternehmen
14
Produktentwicklung
14
Transnational corporation
14
Knowledge management
13
Lieferantenmanagement
13
Lieferkette
13
Management
13
Supplier relationship management
13
Supply chain
13
Wissensmanagement
13
Automotive industry
12
Innovationsmanagement
12
Kfz-Industrie
12
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
21
Book / Working Paper
17
Type of publication (narrower categories)
All
Fallstudie
Article in journal
16,701
Aufsatz in Zeitschrift
16,701
Graue Literatur
8,214
Non-commercial literature
8,214
Working Paper
7,606
Arbeitspapier
7,605
Aufsatz im Buch
1,343
Book section
1,343
Hochschulschrift
1,201
Thesis
953
Collection of articles written by one author
418
Sammlung
418
Conference paper
168
Konferenzbeitrag
168
Collection of articles of several authors
132
Sammelwerk
132
Aufsatzsammlung
100
Bibliografie enthalten
72
Bibliography included
72
Systematic review
70
Übersichtsarbeit
70
Reprint
59
Konferenzschrift
49
Amtsdruckschrift
41
Government document
41
Case study
38
Forschungsbericht
27
Conference proceedings
21
research-article
19
Rezension
16
Bibliografie
13
Mehrbändiges Werk
9
Multi-volume publication
9
Lehrbuch
7
Festschrift
6
Mikroform
6
Textbook
6
review-article
6
Fallstudiensammlung
5
more ...
less ...
Language
All
English
German
38
Author
All
Adamowicz, Wiktor
1
Al-Zadjali, Fatma Haji
1
Alsem, Karel Jan
1
Bozzoli, Carlos
1
Bradbury, Trish
1
Brück, Tilman
1
Catley, Bevan
1
Chakravarty, Surabhi
1
Chalupka, Radovan
1
Cohen, Barney
1
Costa, Michele
1
Dagum, Camilo
1
Damen, Dennis
1
De Chernatony, Leslie
1
Doherty, A. Noel
1
Dubin, Jeffrey A.
1
Fan, Ying
1
Foroudi, Pantea
1
Froese, Fabian Jintae
1
Groot, Olaf J. de
1
Haig, Matt
1
Hickey, Jonathan
1
Holt, Matthew
1
House, William J.
1
Hudson, Bradford T.
1
Jennewein, Klaus
1
Kaiser, Harry M.
1
Kattuman, Paul A.
1
Keller, Kevin Lane
1
Kopecsni, Juraj
1
Kostelijk, Erik
1
Lambkin, Mary
1
Lee, Jason W.
1
Levary, Reuven R.
1
Lu, F. Victor
1
Mira, Lukas
1
Muzellec, Laurent
1
Nadi, Rafic
1
Nedelea, Alexandru-Mircea
1
Peters, Nils
1
more ...
less ...
Institution
All
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Published in...
All
Cases on branding strategies and product development : successes and pitfalls
4
European journal of marketing : EJM
2
International journal of sports marketing & sponsorship
2
Advances in business and management forecasting
1
Advances in mathematical programming and financial planning : a research annual
1
American journal of agricultural economics
1
Brands : interdisciplinary perspectives
1
Building corporate identity, image and reputation in the digital era
1
Contributions to management science
1
Discussion papers / Deutsches Institut für Wirtschaftsforschung
1
Finance a úvěr
1
Gabler Research
1
Gabler Research / Supply Chain Management
1
General Management
1
Household behaviour, equivalence scales, welfare and poverty : with 70 tables
1
International journal of retail & distribution management
1
International journal of risk assessment and management : IJRAM
1
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
1
Journal of strategic marketing
1
Kieler Studien : Forschungsberichte des Instituts für Weltwirtschaft an der Universität Kiel
1
Lund studies in economics and management
1
Regional perspectives on labour and employment
1
The American economic review
1
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate rebranding and the implications for brand architecture management : the case of Guinness (Diageo) Ireland
Muzellec, Laurent
;
Lambkin, Mary
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 283-299
Persistent link: https://www.econbiz.de/10003770742
Saved in:
2
Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10009011501
Saved in:
3
Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
4
Brand management principles : the example: J. Barbour & Sons Ltd. ; a british lifestyle brand in the premium fashion segment
Teeuwen, Constanze
-
2013
Persistent link: https://www.econbiz.de/10009752839
Saved in:
5
Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
Peñaloza, Lisa
- In:
Brands : interdisciplinary perspectives
,
(pp. 54-106)
.
2015
Persistent link: https://www.econbiz.de/10010477903
Saved in:
6
Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
Saved in:
7
Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
Saved in:
8
Branding and new product development : a case of Glemma
Damen, Dennis
;
Wang, Miao
;
Wijnhoven, Tim
- In:
Cases on branding strategies and product development : …
,
(pp. 178-193)
.
2015
Persistent link: https://www.econbiz.de/10010504640
Saved in:
9
Promoting Bucovina's tourism brand
Nedelea, Alexandru-Mircea
- In:
Cases on branding strategies and product development : …
,
(pp. 24-46)
.
2015
Persistent link: https://www.econbiz.de/10010504696
Saved in:
10
Internalising a brand across cultures : the case of IKEA
Tarnovskaya, Veronika V.
;
De Chernatony, Leslie
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 598-618
Persistent link: https://www.econbiz.de/10009273254
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->