Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Brand management"
~type_genre:"Fallstudie"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Quality expectations, reputati...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Theorie
4,542
Theory
4,529
USA
1,504
United States
1,482
Wirtschaftstheorie
396
Microeconomics
365
Mikroökonomik
365
Economic theory
341
Macroeconomics
330
Makroökonomik
330
Management
310
Welt
292
World
291
Betriebswirtschaftslehre
234
Business economics
228
Portfolio selection
196
Portfolio-Management
196
Ökonometrie
187
Mikroökonomie
181
Makroökonomie
165
Econometrics
153
Finanzmathematik
152
Betriebliche Finanzwirtschaft
149
Managerial finance
149
Wirtschaftspolitik
149
Außenwirtschaftstheorie
144
International economics
142
Rechnungswesen
133
Accounting
132
Financial market
131
Finanzmarkt
131
Volkswirtschaftslehre
127
Mathematical finance
123
Strategisches Management
121
Großbritannien
116
United Kingdom
115
Economic policy
109
Financial sector
109
Finanzsektor
109
Strategic management
109
more ...
less ...
Type of publication
All
Article
12
Book / Working Paper
12
Type of publication (narrower categories)
All
Fallstudie
Textbook
Article in journal
5,476
Aufsatz in Zeitschrift
5,476
Aufsatz im Buch
300
Book section
300
Graue Literatur
104
Non-commercial literature
104
Arbeitspapier
95
Working Paper
95
Conference paper
54
Konferenzbeitrag
54
Hochschulschrift
41
Reprint
33
Thesis
24
Case study
22
Collection of articles of several authors
22
Sammelwerk
22
research-article
19
Aufsatzsammlung
16
Konferenzschrift
6
review-article
6
conceptual-paper
5
review
4
Bibliografie
3
Collection of articles written by one author
3
Conference proceedings
3
Handbook
3
Handbuch
3
Sammlung
3
Systematic review
3
case-report
3
Übersichtsarbeit
3
Fallstudiensammlung
2
Festschrift
2
Guidebook
2
Lehrbuch
2
Mikroform
2
Ratgeber
2
non-article
2
more ...
less ...
Language
All
English
German
48
Author
All
Bjerre, Mogens
2
Heding, Tilde
2
Knudtzen, Charlotte F.
2
Al-Zadjali, Fatma Haji
1
Alsem, Karel Jan
1
Bradbury, Trish
1
Catley, Bevan
1
Chakravarty, Surabhi
1
Damen, Dennis
1
De Chernatony, Leslie
1
Foroudi, Pantea
1
Haig, Matt
1
Holt, Matthew
1
Hudson, Bradford T.
1
Jennewein, Klaus
1
Keller, Kevin Lane
1
Kostelijk, Erik
1
Lambkin, Mary
1
Lee, Jason W.
1
Mira, Lukas
1
Muzellec, Laurent
1
Nadi, Rafic
1
Nedelea, Alexandru-Mircea
1
Peñaloza, Lisa
1
Segreto, Luciano
1
Simmons, Geoff
1
Tarnovskaya, Veronika
1
Tarnovskaya, Veronika V.
1
Teeuwen, Constanze
1
Thomas, Brychan
1
Tolba, Ahmed
1
Tourky, Marwa
1
Truong, Yann
1
Wang, Miao
1
Wheeler, Alina
1
Wijnhoven, Tim
1
more ...
less ...
Institution
All
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Published in...
All
Cases on branding strategies and product development : successes and pitfalls
4
European journal of marketing : EJM
2
International journal of sports marketing & sponsorship
2
Brands : interdisciplinary perspectives
1
Building corporate identity, image and reputation in the digital era
1
Contributions to management science
1
General Management
1
International journal of retail & distribution management
1
Journal of strategic marketing
1
Lund studies in economics and management
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate rebranding and the implications for brand architecture management : the case of Guinness (Diageo) Ireland
Muzellec, Laurent
;
Lambkin, Mary
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 283-299
Persistent link: https://www.econbiz.de/10003770742
Saved in:
2
Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10009011501
Saved in:
3
Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
4
Brand management principles : the example: J. Barbour & Sons Ltd. ; a british lifestyle brand in the premium fashion segment
Teeuwen, Constanze
-
2013
Persistent link: https://www.econbiz.de/10009752839
Saved in:
5
Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
Peñaloza, Lisa
- In:
Brands : interdisciplinary perspectives
,
(pp. 54-106)
.
2015
Persistent link: https://www.econbiz.de/10010477903
Saved in:
6
Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
Saved in:
7
Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
Saved in:
8
Branding and new product development : a case of Glemma
Damen, Dennis
;
Wang, Miao
;
Wijnhoven, Tim
- In:
Cases on branding strategies and product development : …
,
(pp. 178-193)
.
2015
Persistent link: https://www.econbiz.de/10010504640
Saved in:
9
Promoting Bucovina's tourism brand
Nedelea, Alexandru-Mircea
- In:
Cases on branding strategies and product development : …
,
(pp. 24-46)
.
2015
Persistent link: https://www.econbiz.de/10010504696
Saved in:
10
Internalising a brand across cultures : the case of IKEA
Tarnovskaya, Veronika V.
;
De Chernatony, Leslie
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 598-618
Persistent link: https://www.econbiz.de/10009273254
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
