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~language:"eng"
~subject:"Business start-up"
~subject:"Theorie"
~subject:"USA"
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Technological forecasting & social change : an international journal
176
NBER working paper series
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Economics of innovation and new technology
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Journal of evolutionary economics : JEE
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International journal of industrial organization
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CESifo working papers
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The American economic review
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Economic modelling
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ECONIS (ZBW)
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Other ZBW resources
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OLC EcoSci
6
RePEc
1
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1
Big and lean is beautiful : a conceptual framework for data-based learning in
marketing
management
Soyer, Emre
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Marketing in a digital world
,
(pp. 63-83)
.
2019
Persistent link: https://www.econbiz.de/10012123418
Saved in:
2
Quantifying the relationship between e-advertising capabilities and
marketing
mix cost savings
Singh, Vikramjit
;
Jaskirat Singh
- In:
International journal of applied management science : IJAMS
16
(
2024
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10015057111
Saved in:
3
Innovation
in
marketing
: new perspectives for profit and growth
Levitt, Theodore
-
1962
Persistent link: https://www.econbiz.de/10000052459
Saved in:
4
Innovation
marketing
and entrepreneurial initiatives within a global commerce strategic framework : toward a creative future for entrepreneurial
marketing
in developing countries
Saunders, Wallace
;
Patel, Nilesh
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 589-598)
.
2007
Persistent link: https://www.econbiz.de/10003677616
Saved in:
5
Managing and
marketing
radical innovations :
marketing
new technology
Sandberg, Birgitta
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003527164
Saved in:
6
Entrepreneurship and viral development in rural Western Negev in Israel
Bijaoui, Ilan
;
Regev, David
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10011418402
Saved in:
7
Learning with the market : facilitating market
innovation
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 73-82
Persistent link: https://www.econbiz.de/10010481964
Saved in:
8
Market
innovation
processes : balancing stability and change
Kjellberg, Hans
;
Azimont, Frank
;
Reid, Emma
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 4-12
Persistent link: https://www.econbiz.de/10010481974
Saved in:
9
Marketing
new industrial products
Baker, Michael J.
-
1975
Persistent link: https://www.econbiz.de/10001854373
Saved in:
10
The Challenges for the Entrepreneurial Marketers : Maintaining Creativity and
Innovation
Alongside a Market Orientation
Ribaj Çinaj, Valbona
-
2017
Persistent link: https://www.econbiz.de/10012962985
Saved in:
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