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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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Sales-marketing encroachment effects on innovation
Keszey, Tamara; Biemans, Wim - In: Journal of business research : JBR 69 (2016) 9, pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
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Cross-cutting best practices for new product development (NPD) in turbulent environments : the effects of integration and co-creation
Panizzon, Mateus; Vidor, Gabriel; Camargo, Maria Emília - In: Innovation & management review 19 (2022) 2, pp. 106-122
Purpose - Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and...
Persistent link: https://www.econbiz.de/10013177798
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Does customer participation hurt new product development performance? : customer role, product newness, and conflict
Wang, Liwen; Jin, Jason Lu; Zhou, Kevin Zheng; Li, … - In: Journal of business research : JBR 109 (2020), pp. 246-259
Persistent link: https://www.econbiz.de/10012238058
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The role of customer participation in building new product development speed capabilities in turbulent environments
Morgan, Todd; Anokhin, Sergey Alexander; Song, Chanho; … - In: International entrepreneurship and management journal 15 (2019) 1, pp. 119-133
Persistent link: https://www.econbiz.de/10012226488
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Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.; Kuester, Sabine; Hanker, Anna-Lena - In: International journal of innovation management 22 (2018) 4, pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624
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Effectuation logic and early innovation success : the moderating effect of customer co-creation
Ko, Guihan; Roberts, Deborah. L.; Perks, Helen; Candi, … - In: British journal of management 33 (2022) 4, pp. 1757-1773
Persistent link: https://www.econbiz.de/10013463542
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Successful product innovation : a collection of our best
Cooper, Robert G.; Edgett, Scott J. - 2009 - 1. print.
Persistent link: https://www.econbiz.de/10011733572
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Innovator's Playbook : How to Create Great Products, Services and Experiences That Your Customers Will Love.
Baird, Nathan - 2020
! -- Contents -- My journey of discovery to innovation flow -- My journey -- 17 years later … -- What's all this noise about design …? -- Design takes over -- Jumping to solutions -- Why do they jump? -- Integrating the new design methods to improve innovation …-off workshop -- The innovation opportunity -- Make it defined and engaging -- Write up final project challenge and brief …
Persistent link: https://www.econbiz.de/10012166588