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~language:"eng"
~subject:"Einzelhandel"
~subject:"Strategic management"
~subject:"Theorie"
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Einzelhandel
Strategic management
Theorie
Relationship marketing
20,571
Beziehungsmarketing
20,549
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3,801
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3,047
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2,067
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1,597
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1,524
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1,517
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1,471
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1,470
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1,468
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1,431
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1,430
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1,351
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Gil Saura, Irene
16
Kumar, V.
16
Elhauge, Einer
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14
Das, Gopal
9
Fader, Peter
9
Rudanko, Leena
9
Schramm-Klein, Hanna
9
Bebchuk, Lucian A.
8
Bijmolt, Tammo H. A.
8
Reinartz, Werner J.
8
Verhoef, Peter C.
8
Wickelgren, Abraham L.
8
Bang, Nguyen
7
Chen, Jing
7
Edmans, Alex
7
Frasquet Deltoro, Marta
7
Neslin, Scott A.
7
Bouckaert, Jan
6
Breugelmans, Els
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Degryse, Hans
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Ieva, Marco
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Lombart, Cindy
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Pantano, Eleonora
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Rubio Benito, Natalia
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Saarijärvi, Hannu
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Smith, Alan D.
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Steinmann, Sascha
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Bauer, Hans H.
5
Berenguer Contrí, Gloria
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Bruhn, Manfred
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Chemla, Gilles
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Devaraj, K.
5
Dierker, Egbert
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Gao, Fei
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National Bureau of Economic Research
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AMACOM
2
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2
Erasmus Research Institute of Management
2
Harvard Graduate School of Business Administration
2
Svenska Handelshögskolan <Helsinki>
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
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Center for Economic Research <Tilburg>
1
Deutschland / Bundeswehr / Universität Hamburg
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Econometrisch Instituut <Rotterdam>
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European Marketing Academy
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European University Institute / Department of Law
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Graduate School of Business Administration
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Humboldt Forum on Corporate Governance <1, 1999, Berlin>
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IGI Global
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INSEAD
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International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
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Judge Institute of Management Studies
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Journal of retailing and consumer services
183
Journal of business research : JBR
63
Journal of retailing
50
The international review of retail, distribution and consumer research
47
European journal of operational research : EJOR
44
International journal of retail & distribution management
34
International journal of retail and distribution management
30
Journal of strategic marketing
22
The journal of services marketing
22
Journal of the Academy of Marketing Science
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of production research
17
Marketing intelligence & planning
16
International journal of production economics
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
The journal of business & industrial marketing
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
SpringerLink / Bücher
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Journal of marketing
11
Cogent business & management
10
Discussion paper / Centre for Economic Policy Research
10
International journal of electronic commerce : IJEC
10
International journal of electronic marketing and retailing : IJEMR
10
International journal of business information systems : IJBIS
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Psychology & marketing
9
Services marketing quarterly
9
The Harvard John M. Olin discussion paper series
9
Computers & operations research : and their applications to problems of world concern ; an international journal
8
Faculty & research / Insead : working paper series
8
Journal of marketing research : JMR
8
Manufacturing & service operations management : M & SOM
8
Meddelanden från Svenska Handelshögskolan
8
Operations research letters
8
Production and operations management : an international journal of the Production and Operations Management Society
8
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
8
Technological forecasting & social change : an international journal
8
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
2,921
EconStor
1
USB Cologne (EcoSocSci)
1
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date (oldest first)
1
Creating superior customer value and reaping its benefits for the company
Staritz, Matthias
-
2008
Persistent link: https://www.econbiz.de/10003721453
Saved in:
2
Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás
;
Gutsche, Jens
;
Bauer, Hans H.
-
2001
Persistent link: https://www.econbiz.de/10001647013
Saved in:
3
The role of time-varying contextual factors in latent Attrition models for customer base analysis
Bachmann, Patrick
;
Meierer, Markus
;
Näf, Jeffrey
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 783-809
Persistent link: https://www.econbiz.de/10012623449
Saved in:
4
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
5
Using customer lifetime value to plan optimal promotions
Ekinci, Yeliz
;
Ulengin, Füsum
;
Uray, Nimet
- In:
The service industries journal
34
(
2014
)
2
,
pp. 103-122
Persistent link: https://www.econbiz.de/10010257795
Saved in:
6
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
7
A numerical approach to the customer lifetime value
Bayanjargal, Darkhijav
;
Davaasuren, Batsukh
;
Enkhbat, …
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 234-240
Persistent link: https://www.econbiz.de/10012130323
Saved in:
8
Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui
;
Li, Hsien-Ta
;
Wang, Yi-Shun
;
Tseng, Timmy H.
- In:
Journal of business economics and management
18
(
2017
)
4
,
pp. 619-635
Persistent link: https://www.econbiz.de/10011780748
Saved in:
9
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
10
Measuring customer lifetime value in a semi-contractual transaction setting with artificially truncated duration
Qi, Jiayin
;
Zhou, Yong-pin
;
Li, Jia
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10013336321
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