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Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets

Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123

Persistent link: https://www.econbiz.de/10008905483

Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry

Dwivedi, Abhishek; Merrilees, Bill; Miller, Dale E.; … - In: Journal of retailing and consumer services 19 (2012) 5, pp. 526-536

Persistent link: https://www.econbiz.de/10009613734

Migrating from products to solutions : an exploration of system support in the UK defense industry

Kapletia, Dharm; Probert, David - In: Industrial marketing management : the international … 39 (2010) 4, pp. 582-592

Persistent link: https://www.econbiz.de/10003983989

Looking beyond the horizon : how to approach the customers' customers in business-to-business markets

Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77

Persistent link: https://www.econbiz.de/10010419899

Antecedents of social media B2B use in industrial marketing context : customers' view

Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722

Persistent link: https://www.econbiz.de/10011382382

The combined effect of product returns experience and switching costs on B2B customer re-purchase intent

Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676

Persistent link: https://www.econbiz.de/10011692481

Engaging business customers through online experiences in different cultures

Weiger, Welf Hermann - In: Journal of international marketing 31 (2023) 3, pp. 59-79

Persistent link: https://www.econbiz.de/10014368373

Word of mouth communication : a mediator of relationship marketing and customer loyalty

Ngoma, Muhammed; Ntale, Peter Dithan - In: Cogent business & management 6 (2019), pp. 1-20

A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...

Persistent link: https://www.econbiz.de/10012113791

A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China

Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532

Persistent link: https://www.econbiz.de/10010346341

Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships

Friend, Scott B.; Johnson, Jeff S. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 1, pp. 42-60

Persistent link: https://www.econbiz.de/10011690133

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