Similar Search Results

The service-enabled customer experience : a jump-start to competitive advantage

Gopalani, Anees; Shick, Kevin - In: Journal of business strategy 32 (2011) 3, pp. 4-12

Persistent link: https://www.econbiz.de/10009160067

The emergence of social media as a contemporary marketing practice

Solomon, T.; Peter, R. - In: Analyzing the strategic role of social networking in …, (pp. 314-333). 2017

Persistent link: https://www.econbiz.de/10011531135

Migrating from products to solutions : an exploration of system support in the UK defense industry

Kapletia, Dharm; Probert, David - In: Industrial marketing management : the international … 39 (2010) 4, pp. 582-592

Persistent link: https://www.econbiz.de/10003983989

The combined effect of product returns experience and switching costs on B2B customer re-purchase intent

Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676

Persistent link: https://www.econbiz.de/10011692481

Word of mouth communication : a mediator of relationship marketing and customer loyalty

Ngoma, Muhammed; Ntale, Peter Dithan - In: Cogent business & management 6 (2019), pp. 1-20

A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...

Persistent link: https://www.econbiz.de/10012113791

Loyalty in the business-to-business service context : a literature review and proposed framework

Bardauskaite, Indre - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 28-69

Persistent link: https://www.econbiz.de/10010357246

A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China

Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532

Persistent link: https://www.econbiz.de/10010346341

Customer satisfaction as a mediator between causes (trust and communication) and the outcome (customer loyalty) in business-to-business relationship marketing in the South African...

Mbango, Phineas; Phiri, M. A. - In: Journal of governance and regulation : international … 4 (2015) 3, pp. 79-88

Persistent link: https://www.econbiz.de/10011609458

Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship

Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183

Persistent link: https://www.econbiz.de/10011524066

Updates on the connection between customer relationship management and commoditization

Martinez-Lira, Gustavo; Reimann, Martin - In: Commodity Marketing : Strategies, Concepts, and Cases, (pp. 215-236). 2022

Persistent link: https://www.econbiz.de/10013272006

1
2
3
4
5
6
7
8
9
10
Next
Last