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~language:"eng"
~subject:"Marketing theory"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
~type_genre:"Handbuch"
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Marketing theory
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1
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1
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1
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Journal of marketing management : MM
4
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3
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3
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3
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ECONIS (ZBW)
66
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1
Contemporary views on
marketing
practice
Frazier, Gary L.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000741871
Saved in:
2
Changing the course of
marketing
: alternative paradigms for widening
marketing
theory
Dholakia, Nikhilesh
(
ed.
);
Dholakia, Nikhilkesh
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000695478
Saved in:
3
Marketing
: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
Saved in:
4
Marketing
theory : classic and contemporary readings
Sheth, Jagdish N.
;
Garrett, Dennis E.
-
1986
Persistent link: https://www.econbiz.de/10000717686
Saved in:
5
Reflections on the futures of
marketing
: practice and education
Lehmann, Donald R.
(
ed.
);
Jocz, Katherine E.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000646730
Saved in:
6
Marketing
: Polish - Danish perspectives
Banasiak, Andrzej
(
revision
)
-
1990
-
Wyd. 1
Persistent link: https://www.econbiz.de/10001383426
Saved in:
7
Macromarketing: evolution of thought : proceedings of the fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979
Fisk, George
(
ed.
);
Nason, Robert W.
(
ed.
); …
-
Macromarketing Seminar <4, 1979, Boulder, Colo.>
;
…
-
1980
Persistent link: https://www.econbiz.de/10000736686
Saved in:
8
Dynamic competitive analysis in
marketing
: proceedings of the International Workshop on Dynamic Competitive Analysis in
Marketing
, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
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9
Special issue: Religion and macromarketing
Benton, Raymond
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011623763
Saved in:
10
Special issue: Academy of
Marketing
Conference 2015
Robson, Julie
(
ed.
);
Waite, Kathryn
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011537453
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