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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

Marketing management

Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.

Persistent link: https://www.econbiz.de/10013474938

Electronic marketing : integrating electronic resources into the marketing process

Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.

Persistent link: https://www.econbiz.de/10001759945

Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.

Persistent link: https://www.econbiz.de/10001584595

Principles of marketing

Kotler, Philip; Armstrong, Gary - 1991 - 5. ed

Persistent link: https://www.econbiz.de/10000835995

Basic marketing : a global-managerial approach

Perreault, William D.; McCarthy, Edmund Jerome - 2005 - 15. ed., internat. ed

Persistent link: https://www.econbiz.de/10001950109

Contemporary marketing

Boone, Louis E.; Kurtz, David L. - 2002 - [2002 ed.]

Persistent link: https://www.econbiz.de/10001616372

Basic marketing : a global-managerial approach

Cannon, Joseph P.; Perreault, William D.; McCarthy, … - 2008 - 16. ed., internat. ed.

Persistent link: https://www.econbiz.de/10003348494

Basic marketing : a marketing strategy planning approach

Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2009 - 17. ed., internat. ed

Persistent link: https://www.econbiz.de/10003739857

Principles of contemporary marketing

Kurtz, David L. - 2008 - Intern. student ed

Persistent link: https://www.econbiz.de/10013485443

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