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169
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39
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38
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38
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Piercy, Nigel
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Keller, Kevin Lane
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Palmer, Adrian
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Blythe, Jim
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Lindgreen, Adam
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Zaltman, Gerald
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Doyle, Peter
18
Rudelius, William
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American Marketing Association
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Edward Elgar Publishing
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Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
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OECD
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WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
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6
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5
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
5
Food and Agriculture Organization of the United Nations
5
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5
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5
Walter de Gruyter GmbH & Co. KG
5
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4
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4
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4
Department of Economics, Oxford University
4
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European Journal of Marketing
463
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199
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184
SpringerLink / Bücher
145
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of Consumer Marketing
110
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76
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69
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Young Consumers
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Working paper / National Bureau of Economic Research, Inc.
63
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
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59
Journal of historical research in marketing
55
Strategic Direction
54
Marketing intelligence & planning
52
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51
European Business Review
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Springer eBook Collection
48
Journal of business-to-business marketing
47
Management Decision
47
International Journal of Retail & Distribution Management
46
Journal of Historical Research in Marketing
46
NBER working paper series
45
The journal of business & industrial marketing
45
Staff Paper
44
Journal of strategic marketing
40
Business horizons
39
Journal of Research in Marketing and Entrepreneurship
38
NBER Working Paper
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International Journal of Contemporary Hospitality Management
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Showing
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1
The
marketing
plan
Cohen, William A.
-
2005
-
4. ed.
Persistent link: https://www.econbiz.de/10001996649
Saved in:
2
Breakthrough
marketing
plans : how to stop wasting time and start driving growth
Calkins, Tim
-
2008
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10003608276
Saved in:
3
Strategic market planning : problems and analytical approaches
Abell, Derek F.
;
Hammond, John S.
-
1979
Persistent link: https://www.econbiz.de/10009602390
Saved in:
4
Marketing
classics : a selection of influential articles
Enis, Ben M.
(
contributor
);
Cox, Keith Kohn
(
contributor
)
-
1985
-
5. ed
Persistent link: https://www.econbiz.de/10000743031
Saved in:
5
Marketing
perspectives of public enterprises in developing countries
Rao, K. L.
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10000769563
Saved in:
6
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
7
The economist pocket guide to
marketing
Thomas, Michael
-
1986
Persistent link: https://www.econbiz.de/10000555375
Saved in:
8
Management perspectives in
marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
9
Market and sales forecasting - a total approach
Bolt, Gordon John
-
1971
Persistent link: https://www.econbiz.de/10000556398
Saved in:
10
Fundamentals of modern
marketing
Cundiff, Edward William
;
Still, Richard Ralph
;
Govoni, …
-
1973
Persistent link: https://www.econbiz.de/10000556454
Saved in:
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