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Marketing-Management für neue...
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B-to-B-Marketing
22
Business-to-business marketing
22
Lieferantenmanagement
14
Supplier relationship management
14
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13
Customer value
12
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Germany
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German
209
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Kleinaltenkamp, Michael
88
Geiger, Ingmar
11
Plinke, Wulff
8
Haase, Michaela
5
Conduit, Jodie
4
Eggert, Andreas
4
Elgeti, Laura
4
Karpen, Ingo O.
4
Plewa, Carolin
4
Ungruhe, Markus
4
Baxter, Roger
3
Corsaro, Daniela
3
Ehret, Michael
3
Fließ, Sabine
3
Frauendorf, Janine
3
Günter, Bernd
3
Huber, Maximilian
3
Jaakkola, Elina
3
Karpen, Ingo Oswald
3
Kashyap, Vishal
3
Kreis, Henning
3
Prohl-Schwenke, Katharina
3
Saab, Samy
3
Ulaga, Wolfgang
3
Wilkinson, Ian F.
3
Brodie, Roderick J.
2
Danatzis, Ilias
2
Frow, Pennie
2
Harrison, Julie
2
Hughes, Tim
2
Kähm, Elena
2
Mele, Cristina
2
Peters, Linda D.
2
Russo Spena, Tiziana
2
Stiphout, Janine van
2
Söllner, Albrecht
2
Wernicke, Carolin
2
Becker, Larissa
1
Behrens, Ronny
1
Bischoff, Pirmin
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Workshop für Dienstleistungsmarketing <3, 1994, Berlin>
2
Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
1
Springer-Verlag GmbH
1
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Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of Business & Industrial Marketing
6
Business relationship management and marketing
5
Australasian marketing journal
4
Springer texts in business and economics
4
jbm - Journal of Business Market Management
4
Marketing theory
3
Springer Texts in Business and Economics
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Fundamentals of business-to-business marketing
2
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
2
Journal of business market management : JBM
2
Journal of business market management : jbm
2
Journal of service research
2
Journal of service theory and practice : JSTP
2
Advances in services marketing
1
Bringing technology to market: trends, cases, solutions
1
Business-to-business marketing management : strategies, cases and solutions
1
Die Betriebswirtschaft : DBW
1
Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
1
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
1
Discussion paper
1
Diskussionsbeiträge
1
Field guide to case study research in business-to-business marketing and purchasing
1
Focus Dienstleistungsmarketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Industrial marketing : a German-American perspective ; with 29 tables
1
Journal of Inter-Organizational Relationships
1
Journal of Service Management
1
Journal of Service Theory and Practice
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service management
1
Management for Professionals
1
Marketing : ZFP ; journal of research and management
1
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
1
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ECONIS (ZBW)
72
Other ZBW resources
7
EconStor
5
OLC EcoSci
3
USB Cologne (EcoSocSci)
3
RePEc
1
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1
Procurement policy
Günter, Bernd
;
Kuhl, Matthias
;
Ungruhe, Markus
; …
-
2015
Persistent link: https://www.econbiz.de/10010508485
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2
Customer value and customer selection
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423226
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3
Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
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4
Is marketing academia losing its way? : a commentary from a German perspective
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 171-173
Persistent link: https://www.econbiz.de/10008653786
Saved in:
5
New value chains
Kleinaltenkamp, Michael
- In:
Bringing technology to market: trends, cases, solutions
,
(pp. 47-60)
.
2007
Persistent link: https://www.econbiz.de/10003439152
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6
Introduction to business-to-business marketing
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010508488
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7
Customer integration in business-to-business-marketing
Kleinaltenkamp, Michael
- In:
Advances in services marketing
,
(pp. 27-48)
.
1997
Persistent link: https://www.econbiz.de/10001297072
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8
Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
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9
Mapping value in business markets : an integrative framework
Eggert, Andreas
;
Kleinaltenkamp, Michael
;
Kashyap, Vishal
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 13-20
Persistent link: https://www.econbiz.de/10012064154
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10
Business actor engagement : foundations, developments and opportunities
Conduit, Jodie
;
Karpen, Ingo O.
;
Plewa, Carolin
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012064204
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