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Harvard business review on retailing and merchandising
2008 - [Reprint]
Persistent link: https://www.econbiz.de/10003725810
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Unilever in India : rural marketing initiatives
In: Case studies on MNCs in India, (pp. 141-161). 2007
Persistent link: https://www.econbiz.de/10003737795
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Corporate environmentalism strategy in the Spanish consumer product sector : a typology of firms
Buil-Carrasco, Isabel; Fraj-Andrés, Elena; … - In: Business strategy and the environment 17 (2008) 6, pp. 350-368
Persistent link: https://www.econbiz.de/10003770717
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Developing marketing cooperation's strategy of commercial retail chains with the producers of FMCG : Polish perspective
Bilińska, Katarzyna - In: Proceedings of the 16th Annual Conference on Marketing …, (pp. 15-27). 2008
Persistent link: https://www.econbiz.de/10003797525
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Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe
Codita, Roxana - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008779763
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Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon; Sorokáčová, Alexandra; Pitt, Leyland F. - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
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Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi; Giovanis, Apostolos N.; … - In: The journal of brand management : an international journal 22 (2015) 6, pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
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Performance evaluation of Adstock models using market drivers in the consumer packaged goods (CPG) industry
Raj, K. Antony Arokia Durai; Kanagasabapathi, … - In: International journal of electronic marketing and … 5 (2012) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10009699805
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Surviving with paranoia through green and clean marketing in Indian FMCG sector
Bidyarthi, H. M. Jha; Dande, Mayur A.; Kuchar, P. M.; … - In: International journal of business performance management 14 (2013) 4, pp. 386-395
Persistent link: https://www.econbiz.de/10009789950
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Make your best customers even better
Yoon, Eddie; Carlotti, Steve; Moore, Dennis - In: Harvard business review : HBR 92 (2014) 3, pp. 23-25
Persistent link: https://www.econbiz.de/10010339569