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B-to-B-Marketing
23
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15
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12
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186
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Kleinaltenkamp, Michael
88
Geiger, Ingmar
11
Plinke, Wulff
8
Schmäh, Marco
8
Haase, Michaela
5
Conduit, Jodie
4
Eggert, Andreas
4
Elgeti, Laura
4
Karpen, Ingo O.
4
Kern, Manuel
4
Plewa, Carolin
4
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3
Corsaro, Daniela
3
Ehret, Michael
3
Fließ, Sabine
3
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3
Huber, Maximilian
3
Jaakkola, Elina
3
Karpen, Ingo Oswald
3
Kashyap, Vishal
3
Kreis, Henning
3
Prohl-Schwenke, Katharina
3
Saab, Samy
3
Ulaga, Wolfgang
3
Ungruhe, Markus
3
Brodie, Roderick J.
2
Danatzis, Ilias
2
Ekinci, Yuksel
2
Frow, Pennie
2
Gruhn, Sebastian
2
Götz, Oliver
2
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2
Hughes, Tim
2
Kähm, Elena
2
Mele, Cristina
2
Meyer-Gossner, Martin
2
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2
Russo Spena, Tiziana
2
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2
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Workshop für Dienstleistungsmarketing <3, 1994, Berlin>
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Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of Business & Industrial Marketing
6
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4
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jbm - Journal of Business Market Management
4
Marketing theory
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Springer Texts in Business and Economics
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SpringerLink / Bücher
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Journal of service theory and practice : JSTP
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1
Bringing technology to market: trends, cases, solutions
1
Business-to-business marketing management : strategies, cases and solutions
1
Die Betriebswirtschaft : DBW
1
Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
1
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
1
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1
Diskussionsbeiträge
1
Field guide to case study research in business-to-business marketing and purchasing
1
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Fundamentals of business-to-business marketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
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Journal of Inter-Organizational Relationships
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Journal of Service Management
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Journal of Service Theory and Practice
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ECONIS (ZBW)
74
EconStor
9
Other ZBW resources
7
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3
USB Cologne (EcoSocSci)
2
RePEc
1
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1
Customer value and customer selection
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423226
Saved in:
2
Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
Saved in:
3
Is marketing academia losing its way? : a commentary from a German perspective
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 171-173
Persistent link: https://www.econbiz.de/10008653786
Saved in:
4
New value chains
Kleinaltenkamp, Michael
- In:
Bringing technology to market: trends, cases, solutions
,
(pp. 47-60)
.
2007
Persistent link: https://www.econbiz.de/10003439152
Saved in:
5
Introduction to business-to-business marketing
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010508488
Saved in:
6
Customer integration in business-to-business-marketing
Kleinaltenkamp, Michael
- In:
Advances in services marketing
,
(pp. 27-48)
.
1997
Persistent link: https://www.econbiz.de/10001297072
Saved in:
7
Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
Saved in:
8
Mapping value in business markets : an integrative framework
Eggert, Andreas
;
Kleinaltenkamp, Michael
;
Kashyap, Vishal
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 13-20
Persistent link: https://www.econbiz.de/10012064154
Saved in:
9
Business actor engagement : foundations, developments and opportunities
Conduit, Jodie
;
Karpen, Ingo O.
;
Plewa, Carolin
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012064204
Saved in:
10
Collective engagement in organizational settings
Kleinaltenkamp, Michael
;
Karpen, Ingo O.
;
Plewa, Carolin
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 11-23
Persistent link: https://www.econbiz.de/10012064211
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