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Strategic marketing
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Strategisches Management
17
Marketing
15
Marketingmanagement
13
Marketing management
11
Strategic management
11
Sales management
7
Verkauf
7
Physical distribution
5
Salesforce
5
Vertrieb
5
B-to-B-Marketing
4
Business-to-business marketing
4
Fallstudiensammlung
4
Relationship marketing
4
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4
Selling
4
Verkaufspersonal
4
Beziehungsmarketing
3
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3
Absatz
2
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Australia
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Außendienst
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Cravens, David W.
50
Piercy, Nigel
13
Piercy, Nigel F.
10
LaForge, Raymond W.
7
Lane, Nikala
7
Baldauf, Artur
4
Grant, Ken
4
Ingram, Thomas N.
4
Low, George S.
3
Moncrief, William C.
3
Babakus, Emin
2
Morgan, Neil A.
2
Young, Clifford E.
2
Cravens, Karen S.
1
Crittenden, Victoria L.
1
Hills, Gerald E.
1
Johnston, Mark
1
Lamb, Charles W.
1
Lamb, Charles William
1
Meunier‐FitzHugh, Kenneth Le
1
Prentice, Ashley
1
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1
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1
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European Journal of Marketing
7
Business horizons
3
The Oxford handbook of strategic sales and sales management
3
Journal of marketing theory and practice
2
Journal of world business : JWB
2
McGraw-Hill/Irwin series in marketing
2
The marketing review
2
Advances in business marketing : a research annual
1
European Business Review
1
Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
Journal of Business & Industrial Marketing
1
Journal of Business Strategy
1
Journal of Marketing Practice: Applied Marketing Science
1
Journal of Product & Brand Management
1
Journal of business strategy
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Marketing Intelligence & Planning
1
McGraw-Hill
1
Oxford handbooks
1
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1
Strategic sales and strategic marketing
1
The Irwin series in marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
25
Other ZBW resources
14
USB Cologne (EcoSocSci)
9
OLC EcoSci
2
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1
Achieving sales organization effectiveness
Cravens, David W.
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 77-101)
.
2011
Persistent link: https://www.econbiz.de/10008991524
Saved in:
2
Using contingency analysis to select selling effort allocation methods
LaForge, Raymond W.
- In:
The journal of personal selling & sales management : JPSSM
6
(
1986
)
2
,
pp. 19-28
Persistent link: https://www.econbiz.de/10001045421
Saved in:
3
Sales management control level and competencies : antecedents and consequences
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
Industrial marketing management : the international …
38
(
2009
)
4
,
pp. 459-467
Persistent link: https://www.econbiz.de/10003865365
Saved in:
4
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
5
Thinking strategically about pricing decisions
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
Journal of business strategy
31
(
2010
)
5
,
pp. 38-48
Persistent link: https://www.econbiz.de/10008701546
Saved in:
6
Country differences concerning sales organization and salesperson antecedents of sales unit effectiveness
Piercy, Nigel
;
Low, George S.
;
Cravens, David W.
- In:
Journal of world business : JWB
46
(
2011
)
1
,
pp. 104-115
Persistent link: https://www.econbiz.de/10008779690
Saved in:
7
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Strategic sales and strategic marketing
,
(pp. 11-31)
.
2011
Persistent link: https://www.econbiz.de/10008798060
Saved in:
8
The Oxford handbook of strategic sales and sales management
Cravens, David W.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008826182
Saved in:
9
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003591275
Saved in:
10
Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
The marketing review
10
(
2010
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
Saved in:
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