The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets … into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …

"From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium … studies, and more future-facing, global perspectives. Designing Brand Identity, 6th Edition, has been revised and updated … throughout to address the challenges faced by branding professionals today. It's harder than ever to be the brand of choice …

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …