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Principles of marketing
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Marketing
12,956
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12,085
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3,168
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3,161
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2,109
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2,005
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1,847
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1,836
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1,781
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1,774
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1,580
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1,368
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1,356
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1,209
marketing
1,207
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1,154
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1,131
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1,025
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980
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939
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938
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871
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858
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843
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836
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811
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810
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Kotler, Philip
195
Sheth, Jagdish N.
78
Kumar, V.
54
McDonald, Malcolm
48
Keller, Kevin Lane
43
Kitchen, Philip J.
43
Piercy, Nigel
42
Homburg, Christian
41
Kerin, Roger A.
39
Armstrong, Gary
38
Vrontis, Demetris
38
Ferrell, Odies C.
36
Rajagopal
35
Baker, Michael John
33
Hair, Joseph F.
33
Melewar, T. C.
33
Aaker, David A.
32
Peter, Jerome Paul
32
Leeflang, Peter
31
Tadajewski, Mark
31
Brown, Stephen
30
Franses, Philip Hans
30
Grewal, Dhruv
30
Hanssens, Dominique M.
30
Malhotra, Naresh K.
30
Blythe, Jim
29
Lindgreen, Adam
29
Grönroos, Christian
27
Hinson, Robert
27
O'Cass, Aron
27
Varadarajan, Rajan
27
Fill, Chris
26
Schultz, Don E.
26
Winer, Russell S.
26
Hartley, Steven W.
25
Hult, G. Tomas M.
25
Irwin, Scott H.
25
Morgan, Neil A.
25
Perreault, William D.
25
Koschnick, Wolfgang J.
24
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American Marketing Association
108
Edward Elgar Publishing
26
National Bureau of Economic Research
23
University of Western Sydney
23
European Society for Opinion and Marketing Research
22
IGI Global
21
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
OECD
19
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
Springer Fachmedien Wiesbaden
13
Springer International Publishing
13
Chartered Institute of Marketing
12
Florida Atlantic University
12
Information Resources Management Association
11
Academy of Marketing Science
10
NetLibrary, Inc
10
Erasmus Research Institute of Management
9
Harvard Graduate School of Business Administration
9
AMACOM
8
American Management Association
8
College of Law and Business
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
School of Marketing and International Business
8
College of Business
7
DePaul University / College of Commerce
7
HAL
7
Econometrisch Instituut <Rotterdam>
6
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
6
Association of Taxation Technicians
5
European Association for Industrial Marketing Research
5
European Marketing Academy
5
Faculteit Economie en Bedrijfskunde, Universiteit Gent
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Internationales Arbeitsamt
5
Macquarie University / Department of Economics
5
USA / Department of Agriculture
5
Verlag Dr. Kovač
5
Walter de Gruyter GmbH & Co. KG
5
Center for Agricultural and Rural Development (CARD), Iowa State University
4
Department of Economics, Oxford University
4
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Journal of business research : JBR
431
Industrial marketing management : the international journal for industrial and high-tech firms
309
Journal of strategic marketing
210
European journal of marketing : EJM
187
Journal of marketing management : MM
175
SpringerLink / Bücher
172
Journal of the Academy of Marketing Science
150
Journal of marketing
141
The journal of business & industrial marketing
128
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Marketing intelligence & planning
112
Journal of marketing communications
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
Journal of retailing and consumer services
92
Journal of marketing education : JME
84
Marketing theory
78
Springer eBook Collection
78
The marketing review
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
69
Journal of marketing research : JMR
67
Journal of business ethics : JOBE
66
Journal of advertising research
65
The journal of brand management : an international journal
65
Journal of historical research in marketing
64
Asia Pacific journal of marketing and logistics
63
Business horizons
61
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
International journal of technology marketing : IJTMkt
59
International marketing review
57
Journal of business-to-business marketing
57
AMS review : official publication of the Academy of Marketing Science
54
Psychology & marketing
53
The journal of product & brand management
53
Journal of global marketing
51
Marketing letters : a journal of research in marketing
50
Journal of macromarketing
48
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
48
Cogent business & management
46
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ECONIS (ZBW)
20,103
USB Cologne (EcoSocSci)
3,929
BASE
844
RePEc
191
EconStor
186
OLC EcoSci
61
USB Cologne (business full texts)
43
Other ZBW resources
19
ArchiDok
4
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date (oldest first)
1
Marketing
management
Winer, Russell S.
-
2004
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004782016
Saved in:
2
Marketing
management
Winer, Russell S.
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004892624
Saved in:
3
Marketing
management
Winer, Russell S.
;
Dhar, Ravi
-
2011
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008728263
Saved in:
4
Essentials of
marketing
Martin, Jane
;
Blythe, Jim
-
2023
-
Eighth edition
Persistent link: https://www.econbiz.de/10013435287
Saved in:
5
Effect of organizational climate on
marketing
performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal
;
Zhakanova, Aliya
;
Emeagwali, …
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
4
,
pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
Saved in:
6
Internet
marketing
: strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2006
-
3rd ed.
Persistent link: https://www.econbiz.de/10003290590
Saved in:
7
Marketing
management : text and cases
Czinkota, Michael R.
;
Kotabe, Masaaki
;
Mercer, David
-
1997
Persistent link: https://www.econbiz.de/10004311324
Saved in:
8
Marketing
management
Czinkota, Michael R.
;
Kotabe, Masaaki
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10004717265
Saved in:
9
Marketing
management
Winer, Russell S.
Persistent link: https://www.econbiz.de/10004596125
Saved in:
10
A
marketing
perspective on the rise of China : monopoly, politics and value
Collins, Neil
;
Butler, Patrick
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 269-288
Persistent link: https://www.econbiz.de/10010512571
Saved in:
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