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Marketingmanagement
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2,006
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1,975
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1,965
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1,932
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1,901
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Kotler, Philip
161
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83
Kumar, V.
75
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75
Estrin, Saul
60
Kotabe, Masaaki
58
Czinkota, Michael R.
56
Cavusgil, S. Tamer
54
Keller, Kevin Lane
52
McDonald, Malcolm
48
Kitchen, Philip J.
46
Aaker, David A.
45
Campbell, Jeffrey R.
44
Ghauri, Pervez N.
43
Larimo, Jorma
43
Vrontis, Demetris
43
Homburg, Christian
42
Lewis, Vivien
42
Malhotra, Naresh K.
42
Wagner, Joachim
41
Buckley, Peter J.
38
Douglas, Susan P.
37
Kerin, Roger A.
37
Krishna, Kala
36
Peitz, Martin
36
Audretsch, David B.
35
Etro, Federico
35
Piercy, Nigel
35
Solomon, Michael R.
34
Armstrong, Gary
33
Ronkainen, Ilkka A.
33
Blythe, Jim
32
Dekimpe, Marnik G.
32
Kaynak, Erdener
32
Melitz, Marc J.
32
Saggi, Kamal
32
Samiee, Saeed
32
Aghion, Philippe
31
Bruhn, Manfred
31
Hollensen, Svend
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National Bureau of Economic Research
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OECD
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American Marketing Association
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Springer Fachmedien Wiesbaden
34
Edward Elgar Publishing
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Springer International Publishing
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IGI Global
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RWTH Aachen
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European Society for Opinion and Marketing Research
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Common Market for Eastern and Southern Africa
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Integrated Development Consultants (Nairobi, Kenya)
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International Trade Centre
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UNCTAD
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Verlag Dr. Kovač
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Harvard Graduate School of Business Administration
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Information Resources Management Association
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UNCTAD / Secretariat
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NetLibrary, Inc
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Organisation for Economic Co-operation and Development
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AMACOM
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World Bank
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Erasmus Research Institute of Management
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Dezan Shira & Associates <Hongkong>
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Euromonitor International Plc <London>
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European University Institute / Department of Economics
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Global Investment & Business Center <Washington, DC>
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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American Management Association
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Books on Demand GmbH <Norderstedt>
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INSEAD
7
Umeå Universitet / Institutionen för Nationalekonomi
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6
De Gruyter Oldenbourg
6
Deloitte, Haskins and Sells <New York, NY>
6
IMP Group
6
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6
Technische Universität Dresden
6
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Journal of business research : JBR
533
Industrial marketing management : the international journal for industrial and high-tech firms
327
SpringerLink / Bücher
293
International business review : the official journal of the European International Business Academy
271
International Marketing Review
270
NBER working paper series
237
Journal of strategic marketing
219
International marketing review
213
Working paper / National Bureau of Economic Research, Inc.
212
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
201
NBER Working Paper
199
Discussion paper / Centre for Economic Policy Research
190
International journal of industrial organization
184
European Journal of Marketing
168
Journal of global marketing
160
European journal of marketing : EJM
152
Journal of international marketing
150
Management international review : mir ; journal of international business
147
Journal of the Academy of Marketing Science
138
Journal of world business : JWB
135
Journal of marketing management : MM
134
The journal of business & industrial marketing
127
Springer eBook Collection
120
Journal of marketing
119
Journal of marketing communications
114
Marketing Intelligence & Planning
112
Economics letters
109
Management science : journal of the Institute for Operations Research and the Management Sciences
105
CESifo working papers
104
Marketing intelligence & planning
103
Journal of international management
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
Journal of retailing and consumer services
91
The Rand journal of economics
85
The journal of brand management : an international journal
85
Working paper
84
Strategic management journal
81
Journal of international entrepreneurship
80
The journal of industrial economics
77
Springer eBook Collection / Business and Management
76
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ECONIS (ZBW)
33,880
USB Cologne (EcoSocSci)
6,194
Other ZBW resources
967
EconStor
352
RePEc
42
OLC EcoSci
23
BASE
21
USB Cologne (business full texts)
18
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1
International marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2005
Persistent link: https://www.econbiz.de/10002400455
Saved in:
2
International market entry : how do small and medium-sized enterprises make decisions?
Ahi, Ali
;
Baronchelli, Gianpaolo
;
Kuivalainen, Olli
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011656741
Saved in:
3
International marketing ; strategy, planning, market entry & implementation
Bennett, Roger
-
1995
Persistent link: https://www.econbiz.de/10000533961
Saved in:
4
Entry strategies for international markets
Root, Franklin R.
-
1998
-
Rev. and expanded ed., [Nachdr.]
Persistent link: https://www.econbiz.de/10000662411
Saved in:
5
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
Saved in:
6
International marketing : strategy, planning, market entry & implementation
Bennett, Roger
-
1999
-
2nd ed., repr.
Persistent link: https://www.econbiz.de/10001400386
Saved in:
7
An analysis on Turkish market entry opportunities : the case of Lithuanian dairy companies
Jamontaite, Kamile
;
Ahmedova, Saida
;
Okumus, Abdullah
; …
- In:
Mokslo darbai / Ekonomika
96
(
2017
)
2
,
pp. 79-101
Persistent link: https://www.econbiz.de/10012305153
Saved in:
8
Market entry strategies and performance of Indian firms in Germany
Garg, Ritam
- In:
International journal of export marketing
1
(
2016/2017
)
4
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011859932
Saved in:
9
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
Saved in:
10
Entrepreneurial orientation in the sharing economy : cases of new entries in domestic and international markets
Thornton, Heidi Coral
;
Sandberg, Susanne
- In:
International journal of entrepreneurship and small …
46
(
2022
)
1
,
pp. 16-44
Persistent link: https://www.econbiz.de/10013455109
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