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New directions in international advertising research

Taylor, Charles Raymond (contributor) - 2002

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in … have an interest in international advertising research as well as international advertising practitioners …Introduction: new directions in international advertising research / Charles R. Taylor -- Achieving reliable and valid …

Persistent link: https://www.econbiz.de/10009627291

Halal endorsements : stirring controversy or gaining new customers?

Schlegelmilch, Bodo B.; Khan, Mubbsher Munawar; Hair, … - In: International marketing review 33 (2016) 1, pp. 156-174

Persistent link: https://www.econbiz.de/10011540325

Ad hoc Arabism : advertising, culture, and technology in Saudi Arabia

Zirinski, Roni - 2005

Persistent link: https://www.econbiz.de/10002731247

International advertising strategy in "new" Asia : a country-of-origin approach on standardization vs. customization

Meng, Juan; Mummalaneni, Venkatapparao - In: International business and economics research journal 8 (2009) 5, pp. 45-56

Persistent link: https://www.econbiz.de/10003845800

Convergence and divergence in consumer behaviour: implications for global advertising

Mooij, Marieke K. de - In: Introduction to business communication, (pp. 287-307). 2005

Persistent link: https://www.econbiz.de/10003131788

Advertising message strategy analysis for award-winning digital ads

Yfantidou, Ioanna; Riskos, Kyriakos; Tsourvakas, George - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 340-355

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Students' attitude to the marketing communications : cross-cultural aspects

Romanova, Irina Matveevna; Noskova, Elena Viktorovna - In: Journal of advanced research in law and economics : JARLE 6 (2015) 1/11, pp. 177-185

Persistent link: https://www.econbiz.de/10011721479

Effect of globalization on multicultural consumer behavior

Manrai, Lalita A.; Manrai, Ajay K.; Mady, Tarek T. - In: Analyzing the cultural diversity of consumers in the …, (pp. 1-19). 2015

Persistent link: https://www.econbiz.de/10011396873

Multicultural marketplaces : new territory for international marketing and consumer research

Demangoet, Catherine; Broderick, Amanda J.; Craig, C. S. - In: International marketing review 32 (2015) 2, pp. 118-140

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Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research

Demangeot, Catherine (contributor) - 2015

Persistent link: https://www.econbiz.de/10011296994

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