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Relationship marketing in online retailing : a theoretical and empirical analysis from an Indian perspective

Deepika; Singh, Shashank Vikram Pratap - In: International journal of business information systems : … 44 (2023) 1, pp. 40-63

Persistent link: https://www.econbiz.de/10014436447

Customers' perceptions as an antecedent of satisfaction with online retailing services

Mwencha, Peter; Muathe, Stephen - In: Journal of marketing and consumer behaviour in emerging … (2018) 1, pp. 4-27

The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers' perceptions vis-a-vis satisfaction with online retailing services. While...

Persistent link: https://www.econbiz.de/10012116963

Determinants of the success of online retail in India

Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of business information systems : … 37 (2021) 2, pp. 246-262

Persistent link: https://www.econbiz.de/10012596507

A performance index for traditional retailers incorporating digital marketplace : benchmarking through data envelopment analysis (DEA)

Costa Melo, Isotilia; Alves Junior, P. N.; Callefi, … - In: Journal of organizational computing and electronic commerce 32 (2022) 3/4, pp. 196-216

Persistent link: https://www.econbiz.de/10014322420

Dynamic assortment customization with limited inventories

Bernstein, Fernando; Kök, A. Gürhan; Xie, Lei - In: Manufacturing & service operations management : M & SOM 17 (2015) 4, pp. 538-553

Persistent link: https://www.econbiz.de/10011388018

Creating effective online customer experiences

Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119

Persistent link: https://www.econbiz.de/10012175912

An investigation of customer attitude towards online stores

Mpinganjira, Mercy - In: African journal of science, technology, innovation & … 8 (2016) 5/6, pp. 447-456

Persistent link: https://www.econbiz.de/10011723672

An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers

Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137

Persistent link: https://www.econbiz.de/10011688012

An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140

Persistent link: https://www.econbiz.de/10012484043

Relational benefits as predictors of relationship quality outcomes in online retailing

Maduku, Daniel K.; Mathaba, Ryan L. - In: Journal of electronic commerce in organizations : JECO 20 (2022) 1, pp. 1-34

Persistent link: https://www.econbiz.de/10014306932

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