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Welcome to the new world of merchandising

Friend, Scott C.; Walker, Patricia H. - In: Harvard business review on retailing and merchandising, (pp. 65-83). 2008

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Entertainment in retailing : the influences of advanced technologies

Pantano, Eleonora; Naccarato, Giusepe - In: Journal of retailing and consumer services 17 (2010) 3, pp. 200-204

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New in-store media tools for developing micromarketing programmes

Giannetto, Gaetano - In: The European retail digest : the authoritative guide to … 52 (2006/07), pp. 18-20

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Small businesses in the 21st century : utilizing integrated marketing communications efforts in the sales process

Rose, Dan - 2007

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Electronic marketing, electronic shopping : the electron. media in marketing and sales ; conference proceedings

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Rocket science retailing is almost here : are you ready?

Fisher, Marshall L.; Raman, Ananth; McClelland, Anna Sheen - In: Harvard business review on retailing and merchandising, (pp. 39-63). 2008

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The new science of retailing : how analytics are transforming the supply chain and improving performance

Fisher, Marshall; Raman, Ananth - 2010

Introduction -- Retail valuation : how investors value product availability and inventory management -- Assortment planning : mining sales data to discover "home run" products you are missing -- Product life cycle planning : how to reinvent forecasting, inventory optimization, and markdown...