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Kotler, Philip
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Hartley, Robert F.
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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International journal of product development : IJPD
162
International journal of production research
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Journal of business research : JBR
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SpringerLink / Bücher
146
Industrial marketing management : the international journal for industrial and high-tech firms
101
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62
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60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
57
Management science : journal of the Institute for Operations Research and the Management Sciences
56
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
IEEE transactions on engineering management : EM
50
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48
Springer eBook Collection
46
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Journal of business-to-business marketing
43
Journal of historical research in marketing
40
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39
European journal of operational research : EJOR
36
International journal of product lifecycle management : IJPLM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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32
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The journal of business & industrial marketing
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Premier reference source
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Journal of research in marketing and entrepreneurship : JRME
30
Journal of strategic marketing
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Springer eBook Collection / Business and Management
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ECONIS (ZBW)
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10
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1
Marketing problems in small scale industries
Reddy, P. N.
-
1992
Persistent link: https://www.econbiz.de/10000858196
Saved in:
2
Report to the Government of Thailand on handicrafts designing and marketing
1960
Persistent link: https://www.econbiz.de/10000736102
Saved in:
3
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
4
Venture management. The business of the inventor, entrepreneur, venture capitalist, and established company
Shames, William H.
-
1974
Persistent link: https://www.econbiz.de/10000557248
Saved in:
5
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
6
Corporate strategy and product innovation
Rothberg, Robert R.
(
ed.
)
-
1976
Persistent link: https://www.econbiz.de/10000581819
Saved in:
7
Organizing and managing the marketing function
Appleman, Mark J.
-
1973
Persistent link: https://www.econbiz.de/10000328073
Saved in:
8
Product line strategies : a new marketing decision game
Lerviks, Alf-Erik
-
1978
Persistent link: https://www.econbiz.de/10000534123
Saved in:
9
Product management : product life cycles and competitive marketing strategy
Wasson, Chester Reynolds
-
1971
Persistent link: https://www.econbiz.de/10000674832
Saved in:
10
Analitical marketing
Simon, Leonard S.
;
Freimer, Marshall
-
1970
Persistent link: https://www.econbiz.de/10000675043
Saved in:
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