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Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Corporate reputation review : an international journal 16 (2013) 3, pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
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Organizational virtue, CSR, and performance
Chun, Rosa - In: Managerial ethics : managing the psychology of morality, (pp. 53-68). 2010
Persistent link: https://www.econbiz.de/10010479762
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Strategic winery reputation management : exploring German wine guides
Dressler, Marc - In: International journal of wine business research : IJWBR 28 (2016) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10011562723
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The family firm status as part of the brand : relevance and empirical evidence for a potential competitive advantage
Beck, Susanne - 2016
Persistent link: https://www.econbiz.de/10011567389
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Retail branding and store loyalty : an analysis in the context of reciprocity, store accessibility, and retail formats
Berg, Bettina - 2014
-- Study 3: International transfer and perception of retail formats : a comparison study in Germany and Romania …
Persistent link: https://www.econbiz.de/10010187847
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The dual opening to brand heritage in family businesses
Blombeck, Anna; Brunninge, Olof - In: Corporate communications : an international journal 18 (2013) 3, pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
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Corporate branding study : theoretical concepts and empirical findings
Einwiller, Sabine; Will, Markus - 2001
Persistent link: https://www.econbiz.de/10003374392
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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel; Baumgarth, Carsten; Henseler, Jörg - In: Journal of business research : JBR 114 (2020), pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
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Optimizing job advertisements to create an attractive employer brand
Petri-Krisor, Janina - 2019
Persistent link: https://www.econbiz.de/10011990017
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How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180
Persistent link: https://www.econbiz.de/10014234756