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Brand management
14,280
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14,276
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9,818
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9,781
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9,399
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9,391
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907
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901
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888
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816
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781
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777
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764
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757
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721
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700
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Melewar, T. C.
78
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73
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56
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49
Balmer, John M. T.
45
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44
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43
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40
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39
Romaniuk, Jenni
39
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38
Ind, Nicholas
36
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35
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33
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32
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32
Christodoulides, George
31
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31
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31
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30
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30
Guzman, Francisco
30
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30
Han, Heesup
29
Park, C. Whan
29
Pelsmacker, Patrick de
28
Fetscherin, Marc
27
Rajagopal
27
Schroeder, Jonathan E.
27
Iglesias, Oriol
26
Pitt, Leyland F.
26
Schmitt, Bernd
26
Burmann, Christoph
25
King, Ceridwyn
25
Sarkar, Abhigyan
25
Vrontis, Demetris
25
Wiedmann, Klaus-Peter
25
Dens, Nathalie
24
Roper, Stuart
24
Sung, Yongjun
24
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National Bureau of Economic Research
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Information Resources Management Association
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IGI Global
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NetLibrary, Inc
7
Springer International Publishing
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5
Edward Elgar Publishing
5
HEC Paris (École des Hautes Études Commerciales)
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Europäische Kommission / Gemeinsame Forschungsstelle
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Erasmus Research Institute of Management
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Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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UNCTAD Secretariat
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2
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2
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Journal of business research : JBR
770
The journal of brand management : an international journal
666
The journal of product & brand management
417
Journal of retailing and consumer services
385
Psychology & marketing
203
European journal of marketing : EJM
164
Asia Pacific journal of marketing and logistics
141
Journal of marketing management : MM
132
Journal of marketing communications
131
International journal of hospitality management
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Tourism management : research, policies, practice
126
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
122
Marketing intelligence & planning
120
Journal of marketing
118
Journal of travel and tourism marketing
118
Journal of advertising research
115
The IUP journal of brand management : IJBRM
104
Journal of fashion marketing and management
101
Journal of international consumer marketing
94
Journal of the Academy of Marketing Science
93
Marketing letters : a journal of research in marketing
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
The journal of consumer marketing
88
International marketing review
86
Journal of marketing research : JMR
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
International journal of advertising : the quarterly review of marketing communications
82
SpringerLink / Bücher
81
Journal of promotion management : JPM
80
Journal of global marketing
79
Journal of promotion management : innovations in planning and applied research
78
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
77
International journal of advertising : the review of marketing communications
76
Cogent business & management
74
International journal of internet marketing and advertising : IJIMA
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Qualitative market research : an international journal
73
Journal of retailing
69
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ECONIS (ZBW)
19,896
USB Cologne (EcoSocSci)
379
EconStor
77
RePEc
48
BASE
22
Other ZBW resources
15
OLC EcoSci
12
USB Cologne (business full texts)
8
ArchiDok
5
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Showing
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date (oldest first)
1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
3
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
4
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
5
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
6
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
7
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
8
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
9
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
10
Brand
owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
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