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1
American advertising and the politics of consumption
Grow, Jean M.
- In:
Global advertising practice in a borderless world
,
(pp. 59-72)
.
2017
Persistent link: https://www.econbiz.de/10011668015
Saved in:
2
Client influence and advertising standardization : a survey of ad agencies
Waller, David
;
Shao, Alan T.
;
Bao, Yeqing
- In:
The service industries journal
30
(
2010
)
13/14
,
pp. 2151-2161
Persistent link: https://www.econbiz.de/10008809596
Saved in:
3
Control of the field sales force
Smallbone, Douglas William
-
1966
Persistent link: https://www.econbiz.de/10002824624
Saved in:
4
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
Saved in:
5
"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
Saved in:
6
Understanding customers' service experience : review and research propositions
Khan, Arif K.
;
Metri, Bhimaraya A.
- In:
International journal of business environment : IJBE
4
(
2011
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10009155012
Saved in:
7
Perceived fairness of differential customer treatment
Mayser, Sabine
-
2011
Persistent link: https://www.econbiz.de/10009690554
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8
Marketing strategy with reference to retention of its customers : a research based study
Pant, Lalit Kumar
- In:
Journal of world economic review
8
(
2013
)
2
,
pp. 213-220
Persistent link: https://www.econbiz.de/10010193884
Saved in:
9
Service-process configurations in electronic retailing : a taxonomic analysis of electronic food retailers
Heim, Gregory R.
;
Sinha, Kingshuk K.
-
2001
Persistent link: https://www.econbiz.de/10001660115
Saved in:
10
Customer satisfaction in a global economy : challenges for the automobile industry
Johnson, Michael D.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 1-14)
.
1996
Persistent link: https://www.econbiz.de/10001293682
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