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1
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
2
Relationship between market orientation and business performance in Czech and German high-tech firms
Jangl, Patrik
- In:
Market : review for marketing theory and practice
27
(
2015
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011608717
Saved in:
3
Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis
-
2008
Persistent link: https://www.econbiz.de/10003772250
Saved in:
4
Impact of positioning strategies on corporate performance
Blankson, Charles
;
Kalafatis, Stavros P.
;
Cheng, Julian …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
Saved in:
5
Market knowledge and new product performance: the mediating effects of new product creativity
Dąbrowski, Dariusz
- In:
Journal of business economics and management
20
(
2019
)
6
,
pp. 1168-1188
. However, a missing link in this relationship is creativity, and specifically, as a natural process in product
innovation
. This …
Persistent link: https://www.econbiz.de/10012176090
Saved in:
6
Balancing exploration and exploitation capabilities in high technology firms : a multi-source multi-context examination
Tu, Chiayu
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 672-680
Persistent link: https://www.econbiz.de/10003984003
Saved in:
7
Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries
Yu, Chwo-ming Joseph
;
Lin, Hsiao-wen
;
Chiu, Hui-yun
- In:
International marketing in rapidly changing environments
,
(pp. 127-160)
.
2013
Persistent link: https://www.econbiz.de/10010204780
Saved in:
8
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
9
Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
10
Marketing's influence tactics in new product development : a study of high technology firms in China
Atuahene-Gima, Kwaku
;
Li, Haiyang
-
2009
Persistent link: https://www.econbiz.de/10003836633
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