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1
New communications approaches in marketing : issues and research directions
Winer, Russel S.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 108-117
Persistent link: https://www.econbiz.de/10003847115
Saved in:
2
The effect of perceived message choice on persuasion
Schlosser, Ann E.
;
Shavitt, Sharon
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
Saved in:
3
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
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4
Interactive strategy formation : organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms
Zahay, Debra L.
;
Peltier, Jimmy
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003701500
Saved in:
5
The influence of product involvement on consumers' interactive processes in interactive television
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003666114
Saved in:
6
Digital interactivity : unanticipated consequences for markets, marketing, and consumers
Deighton, John A.
(
contributor
);
Kornfeld, Leora
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003710336
Saved in:
7
Analysis of consumers' attitudes toward interactivity and relationship personalization as contemporary developments in interactive marketing communication
Vlasic, Goran
;
Kesic, Tanja
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 109-129
Persistent link: https://www.econbiz.de/10003494088
Saved in:
8
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Rapp, Stan
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10003858320
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9
Interactive or reactive? : marketing with Twitter
Burton, Suzan
;
Soboleva, Alena
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
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10
IDM products vs. services : a comparative analysis
Budi, Aditya
;
Wang, Mi
;
Wang, Tianyuan
- In:
Understanding the interactive digital media marketplace …
,
(pp. 43-51)
.
2012
Persistent link: https://www.econbiz.de/10009411163
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