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New communications approaches in marketing : issues and research directions
Winer, Russel S. - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 108-117
Persistent link: https://www.econbiz.de/10003847115
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The effect of perceived message choice on persuasion
Schlosser, Ann E.; Shavitt, Sharon - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
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Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry; Lala, Vishal - In: Journal of advertising research 49 (2009) 3, pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
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Interactive strategy formation : organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms
Zahay, Debra L.; Peltier, Jimmy - In: Industrial marketing management : the international … 37 (2008) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10003701500
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The influence of product involvement on consumers' interactive processes in interactive television
Levy, Shalom; Nebenzahl, Israel D. - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10003666114
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Digital interactivity : unanticipated consequences for markets, marketing, and consumers
Deighton, John A. (contributor); Kornfeld, Leora (contributor) - 2007
Persistent link: https://www.econbiz.de/10003710336
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Analysis of consumers' attitudes toward interactivity and relationship personalization as contemporary developments in interactive marketing communication
Vlasic, Goran; Kesic, Tanja - In: Journal of marketing communications 13 (2007) 2, pp. 109-129
Persistent link: https://www.econbiz.de/10003494088
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Interactive or reactive? : marketing with Twitter
Burton, Suzan; Soboleva, Alena - In: The journal of consumer marketing 28 (2011) 7, pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
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IDM products vs. services : a comparative analysis
Budi, Aditya; Wang, Mi; Wang, Tianyuan - In: Understanding the interactive digital media marketplace …, (pp. 43-51). 2012
Persistent link: https://www.econbiz.de/10009411163