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Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M. (ed.); Kostecki, Michel M. (ed.) - 1994 - 1. ed.
Persistent link: https://www.econbiz.de/10000349312
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Global marketing management
Quelch, John A. (contributor);  … - 1999 - 4th ed
Persistent link: https://www.econbiz.de/10000671717
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Services marketing management : an international perspective
Kasper, Hans; Helsdingen, Piet van; Vries, Wouter R. de - 1999
Persistent link: https://www.econbiz.de/10000666588
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International marketing : a strategic approach to world markets
Majaro, Simon - 1977
Persistent link: https://www.econbiz.de/10000558056
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Global marketing strategy
Douglas, Susan P.; Craig, C. Samuel - 1995 - Internat. ed.
Persistent link: https://www.econbiz.de/10000425109
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International marketing strategy
Bradley, Frank - 1995 - 2. ed.
Persistent link: https://www.econbiz.de/10000426377
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Global marketing management
Kotabe, Masaaki; Helsen, Kristiaan - 2020 - Eighth edition
"A little more than 20 years have passed since we published the first edition of this book. Over the past two decades, we have continued to receive many messages as well as user reviews on Amazon.com, among others, from instructors, students, and business executives around the world who used the...
Persistent link: https://www.econbiz.de/10012134763
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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International strategic marketing : a European perspective
Stone, Marilyn A.; MacCall, J. B. - 2004 - 1. publ.
Persistent link: https://www.econbiz.de/10001738777
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Global marketing management : changes, challenges and new strategies
Lee, Kiefer - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10002106507