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Attribute conflict in consumer...
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Not all missed opportunities cast the same shadow: Voluntary inaction reduces the “sting” of missed sales promotions
Ford, Weixing
;
Andrews, Demetra
;
Sivaraman, Anuradha
; …
- In:
Journal of Consumer Behaviour
19
(
2019
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10012188918
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2
Making choices under conflict : the impact of decision frames
Krishnamurthy, Parthasarathy
;
Napal, Anish
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003956319
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3
The impact of service-time uncertainty and anticipated congestion on customers' waiting-time decisions
Kumar, Piyush
;
Krishnamurthy, Parthasarathy
- In:
Journal of service research : JSR
10
(
2007/08
)
3
,
pp. 282-292
Persistent link: https://www.econbiz.de/10003705610
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4
Resisting that triple-chocolate cake : mental budgets and self-control
Krishnamurthy, Parthasarathy
;
Prokopec, Sonja
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10003982918
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5
Understanding the effectiveness of peer educator outreach on reducing sexually transmitted infections : the role of prevention vs. early detection
Hui, Sam
;
Krishnamurthy, Parthasarathy
;
Kumar, Shiv
; …
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
3
,
pp. 500-515
Persistent link: https://www.econbiz.de/10012294678
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6
Retrospection versus anticipation : the role of the AD under retrospective and anticipatory self-referencing
Krishnamurthy, Parthasarathy
;
Sujan, Mita
-
1997
Persistent link: https://www.econbiz.de/10004228396
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7
What kind of donor are you? Uncovering complexity in donor identity
Bove, Liliana
;
Chmielewski, Danielle
;
Neville, Benjamin A.
- In:
Psychology & Marketing
38
(
2020
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10012407456
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8
Exploring the determinants of the frugal shopper
Bove, Liliana L.
;
Nagpal, Anish
;
Dorsett, Adlai David S.
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 291-297
Persistent link: https://www.econbiz.de/10003864548
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9
To choose or to reject : the effect of decision frame on food customization decisions
Nagpal, Anish
;
Lei, Jing
;
Khare, Adwait
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 422-435
Persistent link: https://www.econbiz.de/10011377048
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10
The powerful select, the powerless reject : power's influence in decision strategies
Mourali, Mehdi
;
Nagpal, Anish
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 874-880
Persistent link: https://www.econbiz.de/10009756893
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