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How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos; Sánchez-Pérez, Manuel - In: European retail research 23 (2009) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
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Consumers' decision between private labels and national brands in a retailer's chain : a mixed multinominal logit application
Bergès, Fabian; Hassan, Daniel; Monier-Dilhan, Sylvette; … - In: Revue Gestion 2000 : management & prospective 26 (2009) 3, pp. 41-57
Persistent link: https://www.econbiz.de/10003888512
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Wal-Mart : supplier performance and market power
Mottner, Sandra; Smith, Steve - In: Journal of business research : JBR 62 (2009) 5, pp. 535-541
Persistent link: https://www.econbiz.de/10003846870
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Consumer attitudes towards a European retailer's private brand food products : an integrated model of Taiwanese consumers
Lin, Chen-yu; Marshall, David William; Dawson, John A. - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 875-891
Persistent link: https://www.econbiz.de/10003902345
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Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
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Response to stockout in grocery stores : a small city case in a changing competitive environment
Azeem, Muhammad Masood; Baker, Derek; Villano, Renato Andrin - In: Journal of retailing and consumer services 49 (2019), pp. 242-252
Persistent link: https://www.econbiz.de/10012025966
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Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Breugelmans, Els; Breiner, Florian; Scheiner, Christian W. - In: Journal of marketing 88 (2024) 3, pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun; Tseng, Timmy H. - In: Journal of business economics and management 18 (2017) 4, pp. 619-635
Persistent link: https://www.econbiz.de/10011780748
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Taiwanese retailing : market analysis and retail branding model application
Ho, Ching-wei - In: Journal of food products marketing 14 (2008) 2, pp. 75-98
Persistent link: https://www.econbiz.de/10003773214