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ECONIS (ZBW)
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1
The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
Saved in:
2
A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
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3
Developing effective e-recruiting websites : insights for managers from marketers
Maurer, Steven D.
;
Liu, Yuping
- In:
Business horizons
50
(
2007
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003494737
Saved in:
4
Competing loyalty programs : impact of market saturation, market share, and category expandability
Liu, Yuping
;
Yang, Rong
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003815520
Saved in:
5
Rethinking interactivity : what it means and why it may not always be beneficial
Liu, Yuping
;
Shrum, L. J.
- In:
Advertising, promotion, and new media
,
(pp. 103-124)
.
2015
Persistent link: https://www.econbiz.de/10011708661
Saved in:
6
Ownership concentration, identity and firm performance : evidence from China's listed firms
Wang, Hongmei
;
Wu, Jun
;
Yang, Yuhong
;
Li, Ruihai
;
Liu, …
- In:
Emerging markets, finance & trade : a journal of the …
55
(
2019
)
15
,
pp. 3653-3666
Persistent link: https://www.econbiz.de/10012211186
Saved in:
7
Optimal pricing, lot-sizing and backordering decisions when a seller demands an advance-cash-credit payment scheme
Li, Ruihai
;
Liu, YuPing
;
Teng, Jinn-Tsair
;
Tsao, Yu-Chung
- In:
European journal of operational research : EJOR
278
(
2019
)
1
,
pp. 283-295
Persistent link: https://www.econbiz.de/10012102611
Saved in:
8
Consuming direct-to-consumer genetic tests : the role of genetic literacy and knowledge
Pearson, Yvette E.
;
Liu-Thompkins, Yuping
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009565304
Saved in:
9
The inclusion of persons with disabilites in engineering education and careers
Pearson, Yvette E.
;
Alexander, Quincey G.
- In:
Implementation strategies for improving diversity in …
,
(pp. 249-270)
.
2021
Persistent link: https://www.econbiz.de/10012241527
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