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In-store communication to improve the customer experience

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Sensory Marketing in Retail : An Introduction to the Multisensory Nature of Retail Stores

Lindblom, Arto - 2023

1. Why do we choose how we choose? -- 2. Consumer psychology and psychological factors affecting our choices -- 3. The goal and scope of this book -- 4. Identifying cues and their effects in a retail store -- 5. The multisensory nature of a retail store and joint effects of cues -- 6. Factors...

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Stores accounts and stores control

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Demand screening with slotting allowances and failure fees

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Estimating store brand shelf space : a new framework using neural networks and partial least squares

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Do the long-run category demand effects of retailer promotions vary across store types?

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The design of the store environment and its implications for retail image

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Retail shelf allocation: a comparative analysis of heuristic and meta-heuristic approaches

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