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Wonder woman : marketing secrets for the trillion-dollar customer
Ellwood, Iain - 2008
Persistent link: https://www.econbiz.de/10013481083
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A personality-competence model of opinion leadership
Gnambs, Timo; Batinic, Bernad - In: Psychology & marketing 29 (2012) 8, pp. 606-621
Persistent link: https://www.econbiz.de/10009575069
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All about women consumers
Faw, Larissa (contributor) - 2009 - 2009 ed.
Persistent link: https://www.econbiz.de/10003837258
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George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred; Klyueva, Anna - In: Journal of historical research in marketing 2 (2010) 2, pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
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The she spot : why women are the market for changing the world - and how to reach them
Witter, Lisa; Chen, Lisa - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003683035
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Facilitating collective brand engagement and collaborative production through cultural marketing
Head, Gabriela; Schau, Hope Jensen; Thompson, Katherine - In: Marketing management : a cultural perspective, (pp. 194-211). 2012
Persistent link: https://www.econbiz.de/10009507098
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The She Spot : Why Women Are the Market for Changing the World - And How to Reach Them
Witter, Lisa - 2008
their outreach to women. …? -- What You'll Find In These Pages -- Why Listen to Us? -- Introduction A Women-Centered (Marketing) Revolution -- Why Women … Women Matter -- Women: A Nonprofit's Best Friend -- Transforming Society As We Know It -- Conclusion -- Chapter Take …
Persistent link: https://www.econbiz.de/10013042119
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Market mavenism and consumer self-confidence
Clark, Ronald A.; Goldsmith, Ronald E.; Goldsmith, … - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 239-248
Persistent link: https://www.econbiz.de/10003740936
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"The Coke side of life" : an exploration of pre-schoolers' constructions of product and selves through talk-in-interaction around Coca-Cola
Freeman, Olivia - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 314-328
Persistent link: https://www.econbiz.de/10003933468
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Children's own logic : learning to think like a child
Bruyne, Tom de - In: Cross-cultural window on consumer behavior, (pp. 119-134). 2000
Persistent link: https://www.econbiz.de/10003933954