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date (oldest first)
1
The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of t...
Clark, Shawn
-
2000
Persistent link: https://www.econbiz.de/10001390795
Saved in:
2
Multichannel marketing : metrics and methods for on and offline success
Arikan, Akin
-
2008
Persistent link: https://www.econbiz.de/10003659973
Saved in:
3
Marketing Calculator : Measuring and Managing Return on Marketing Investment
Powell, Guy R.
-
2012
industry and marketing challenge. It demystifies how marketers can significantly improve their
measurement
and management … the key issues surrounding the
measurement
of marketing effectiveness. More than that however, is how each of the concepts …
Persistent link: https://www.econbiz.de/10011827645
Saved in:
4
Customer reference marketing : conceptualization,
measurement
and link to selling performance
Terho, Harri
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
Saved in:
5
Return on marketing investments in B2B customer relationships : a decision-making and optimization approach
Streukens, Sandra
;
Hoesel, Stan van
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 149-161
Persistent link: https://www.econbiz.de/10008907880
Saved in:
6
B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 119-127)
.
2013
Persistent link: https://www.econbiz.de/10009628027
Saved in:
7
Making the case for value-based pricing software in B2B markets
Arnold, Ed
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 161-174)
.
2014
Persistent link: https://www.econbiz.de/10010240055
Saved in:
8
Using case ROI to determine customer and segment value in the business-to-business environment
Holden, Reed K.
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 153-171)
.
2012
Persistent link: https://www.econbiz.de/10009676123
Saved in:
9
B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 137-144)
.
2018
Persistent link: https://www.econbiz.de/10011713263
Saved in:
10
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
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