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Huh, Jisu
41
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9
Shin, Wonsun
9
DeLorme, Denise E.
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4
An, Soontae
3
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Journal of advertising
7
International journal of advertising : the review of marketing communications
5
International journal of pharmaceutical and healthcare marketing : IJPHM
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
International Journal of Pharmaceutical and Healthcare Marketing
2
International journal of internet marketing and advertising : IJIMA
2
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1
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1
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Health marketing quarterly
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1
Journal of global marketing
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ECONIS (ZBW)
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Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
2
Theory building for online health product advertising
Huh, Jisu
;
Shin, Wonsun
- In:
Advertising theory
,
(pp. 281-296)
.
2012
Persistent link: https://www.econbiz.de/10009524037
Saved in:
3
Developmental antecedents to children's responses to online advertising
Shin, Wonsun
;
Huh, Jisu
;
Faber, Ronald J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 719-740
Persistent link: https://www.econbiz.de/10009674971
Saved in:
4
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
5
Integrated marketing communication : a balanced approach
Winchester, Maxwell
;
Peter, Ling
;
Stocchi, Lara
;
Lwin, …
-
2019
-
First edition
Persistent link: https://www.econbiz.de/10012025783
Saved in:
6
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
7
The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
8
Corporate crisis advertising : a framework examining the use and effects of corporate advertising before and after crises
Ho, Benjamin
;
Shin, Wonsun
;
Pang, Augustine
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 537-551
Persistent link: https://www.econbiz.de/10011852892
Saved in:
9
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
10
Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu
- In:
Digital advertising : theory and research
,
(pp. 446-453)
.
2017
Persistent link: https://www.econbiz.de/10011646135
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