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Emotions, advertising and consumer choice
Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003463424
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Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian - 2013
Persistent link: https://www.econbiz.de/10009735582
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Emotions, advertising and consumer choice
Hansen, Flemming Yssing; Riis Christensen, Sverre - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10004882124
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Communication and economic theory : how to deal with rationality in a communicational environment
Priddat, Birger P. - 2014
Persistent link: https://www.econbiz.de/10010480638
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Marketing communications management : analysis, planning, implementation
Copley, Paul A. - 2014 - 2. ed.
Persistent link: https://www.econbiz.de/10011381055
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Marketing communications : an integrated approach
Smith, Paul R. - 2002 - 3. ed
Persistent link: https://www.econbiz.de/10001587780
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2001 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001475521
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Dictionary of marketing communications
Govoni, Norman A.; Govoni, Norman A. P. - 2004
Persistent link: https://www.econbiz.de/10001783821
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Foundations of marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2005
Persistent link: https://www.econbiz.de/10002658963
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Culture and positioning as determinants of strategy : personality and the business organization
Ellson, Tony - 2004
Persistent link: https://www.econbiz.de/10001795438