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Creative strategy in advertising
Jewler, A. Jerome; Drewniany, Bonnie L. - 2005 - 8. ed.
Persistent link: https://www.econbiz.de/10004411001
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Creative strategy in advertising
Jewler, A. Jerome; Drewniany, Bonnie L. - 2001 - 7. ed.
Persistent link: https://www.econbiz.de/10004720040
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Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004724414
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Kiss & sell : writing for advertising
Sawyer, Robert - 2004
Persistent link: https://www.econbiz.de/10004797464
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Words that sell : more than 6,000 entries to help you promote your products, services, and ideas
Bayan, Richard - 2006 - Rev. and expanded ed.
Persistent link: https://www.econbiz.de/10004862654
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Creative strategy in advertising
Jewler, A. Jerome; Drewniany, Bonnie L. - 2008 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004895481
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Copywriting for the electronic media : a practical guide
Meeske, Milan D. - 2003 - 4. ed.
Persistent link: https://www.econbiz.de/10004766275
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The DIY guide to powerful publicity
Ali, Moi - 2006
Persistent link: https://www.econbiz.de/10004873215
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Hey, whipple, squeeze this! : a guide to creating great ads
Sullivan, Luke - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004899429