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The revenue acceleration rules : supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies
Upadhyay, Shashi; McCormick, Kent - 2018
Introduction -- The CMO's challenge -- ABM and AI -- Data as the foundation -- AI as the intelligence layer -- Use-cases unveiled -- Mapping predictive to your business models -- Ten steps to successfully accelerate revenue with predictive and AI -- Supporting the CMO's journey
Persistent link: https://www.econbiz.de/10011798259
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Business marketing : a managerial approach
Haas, Robert W. - 1995 - 6. ed., rev. ed
Persistent link: https://www.econbiz.de/10000507759
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European casebook on managing industrial and business-to-business marketing
Jenster, Per V. (ed.) - 1994
Persistent link: https://www.econbiz.de/10000508500
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Industrial marketing strategy
Webster, Frederick E. - 1991 - 3. ed.
Persistent link: https://www.econbiz.de/10000058322
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Handbook of business-to-business marketing
Lilien, Gary L. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009492438
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Business to business marketing management : a global perspective
Zimmerman, Alan S.; Blythe, Jim - 2013 - 2. ed.
Persistent link: https://www.econbiz.de/10009732365
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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Making markets : how firms can design and profit from online auctions and exchanges
Kambil, Ajit; Heck, Eric van - 2002
Persistent link: https://www.econbiz.de/10001660522
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Business-to-business marketing : a strategic approach
Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl D. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10001535221
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Marketing management and policy
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299919