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The early bird catches the news : nine things you should know about micro-blogging
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 54 (2011) 2, pp. 105-113
Persistent link: https://www.econbiz.de/10008904548
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If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas M. - In: Business horizons 55 (2012) 2, pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
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A school is "a building that has four walls ... with tomorrow inside" : toward the reinvention of the business school
Kaplan, Andreas M. - In: Business horizons 61 (2018) 4, pp. 599-608
Persistent link: https://www.econbiz.de/10011883628
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The increasing importance of public marketing : explanations, applications and limits of marketing within public administration
Kaplan, Andreas M.; Haenlein, Michael - In: European management journal 27 (2009) 3, pp. 197-212
Persistent link: https://www.econbiz.de/10003853284
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The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships
Haenlein, Michael; Kaplan, Andreas M. - In: Journal of relationship marketing : innovations & … 9 (2010) 4, pp. 200-228
Persistent link: https://www.econbiz.de/10008857271
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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A model to determine customer lifetime value in a retail banking context
Haenlein, Michael; Kaplan, Andreas M.; Beeser, Anemone J. - In: European management journal 25 (2007) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
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Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas M.; Haenlein, Michael - In: JMM : the international journal on media management 11 (2009) 3/4, pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
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Unprofitable customers and their management
Haenlein, Michael; Kaplan, Andreas M. - In: Business horizons 52 (2009) 1, pp. 89-97
Persistent link: https://www.econbiz.de/10003859113