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Providing quality to customers
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Beziehungsmarketing
20,351
Relationship marketing
20,347
Konsumentenverhalten
10,481
Consumer behaviour
10,473
Product quality
9,578
Produktqualität
9,578
Kundenzufriedenheit
5,402
Customer satisfaction
5,397
Theorie
4,809
Theory
4,801
Service quality
4,766
Dienstleistungsqualität
4,765
Marketing
3,145
Markenführung
2,837
Brand management
2,835
Marketingmanagement
2,216
USA
2,188
Markenimage
2,141
Electronic Commerce
2,139
Brand image
2,115
Social Web
2,092
Social web
2,092
United States
2,076
Marketing management
1,980
Lieferantenmanagement
1,965
Supplier relationship management
1,965
Qualitätsmanagement
1,946
Quality management
1,908
Internet marketing
1,847
Online-Marketing
1,826
E-commerce
1,694
Markenartikel
1,600
Einzelhandel
1,514
Brand
1,495
Retail trade
1,470
Vertrauen
1,431
Confidence
1,416
Online retailing
1,400
Online-Handel
1,400
Customer integration
1,377
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Undetermined
11,278
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6,234
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Article
21,863
Book / Working Paper
17,399
Journal
139
Other
3
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Article in journal
19,729
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19,729
Graue Literatur
2,503
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2,503
Working Paper
2,133
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2,132
Aufsatz im Buch
2,002
Book section
2,002
Collection of articles of several authors
881
Sammelwerk
881
Hochschulschrift
855
Aufsatzsammlung
632
Thesis
569
Lehrbuch
451
Case study
421
Fallstudie
421
Textbook
389
Konferenzschrift
292
Dissertation u.a. Prüfungsschriften
284
Bibliographie
274
Ratgeber
185
Conference paper
184
Konferenzbeitrag
184
Collection of articles written by one author
176
Sammlung
176
Guidebook
175
Conference proceedings
114
Handbook
101
Handbuch
101
Glossar enthalten
88
Glossary included
88
Amtsdruckschrift
85
Government document
85
Reprint
81
Bibliografie
53
Bibliografie enthalten
51
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51
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50
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43
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34
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English
German
22,197
Undetermined
1,794
French
575
Russian
118
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105
Italian
87
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39
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34
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28
Dutch
27
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17
Czech
16
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13
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11
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8
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8
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6
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Kotler, Philip
121
Kumar, V.
95
Sheth, Jagdish N.
67
Han, Heesup
59
Verhoef, Peter C.
58
Homburg, Christian
53
Hollebeek, Linda D.
52
Lambertini, Luca
49
Palmatier, Robert W.
43
Peitz, Martin
41
Mattila, Anna S.
38
Gil Saura, Irene
37
Bruhn, Manfred
36
Jin, Ginger Zhe
36
Grönroos, Christian
35
Thaichon, Park
35
Grewal, Dhruv
34
Krafft, Manfred
34
Malhotra, Naresh K.
34
Smith, Alan D.
34
Usman, Osly
34
Aaker, David A.
33
Keller, Kevin Lane
32
Svensson, Göran
32
Van den Poel, Dirk
32
Gustafsson, Anders
31
Neslin, Scott A.
31
Prentice, Catherine
31
Solomon, Michael R.
31
Verhoogen, Eric
31
Mittal, Vikas
30
Armstrong, Gary
29
Loureiro, Sandra Maria Correia
29
Viaene, Jean-Marie
29
Vrontis, Demetris
29
McDonald, Malcolm
28
Quach, Sara
28
Aksoy, Lerzan
27
Bang, Nguyen
27
Chen, Natalie
27
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Institution
All
National Bureau of Economic Research
181
OECD
83
Springer Fachmedien Wiesbaden
42
IGI Global
31
American Marketing Association
27
RWTH Aachen
24
Edward Elgar Publishing
21
Springer International Publishing
19
Organisation for Economic Co-operation and Development
15
Verlag Dr. Kovač
15
European Society for Opinion and Marketing Research
12
Harvard Graduate School of Business Administration
9
NetLibrary, Inc
9
AMACOM
7
Information Resources Management Association
7
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
7
Chartered Institute of Marketing <London>
6
De Gruyter Oldenbourg
6
Technische Universität Dresden
6
USA / General Accounting Office
6
World Bank
6
Books on Demand GmbH <Norderstedt>
5
FAO
5
Friedrich-Schiller-Universität Jena
5
IMP Group
5
Iowa State University / Center for Agricultural and Rural Development
5
Svenska Handelshögskolan <Helsinki>
5
UNIDO
5
Weltbank
5
Erasmus Research Institute of Management
4
European Marketing Academy
4
European Organization for Quality Control
4
Forschungsinstitut zur Zukunft der Arbeit
4
Great Britain / Office of Gas and Electricity Markets
4
INSEAD
4
International Federation for Information Processing
4
Karlsruher Institut für Technologie
4
Logos Verlag Berlin
4
Organisation for Economic Co-Operation and Development
4
Taylor and Francis.
4
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Published in...
All
Journal of business research : JBR
687
Journal of retailing and consumer services
621
Industrial marketing management : the international journal for industrial and high-tech firms
430
International journal of hospitality management
320
SpringerLink / Bücher
259
The journal of services marketing
230
The service industries journal
197
The journal of business & industrial marketing
192
Journal of the Academy of Marketing Science
181
NBER working paper series
178
Journal of strategic marketing
175
International journal of production economics
172
Working paper / National Bureau of Economic Research, Inc.
169
International journal of production research
156
NBER Working Paper
155
International journal of electronic customer relationship management : IJECRM
145
European journal of operational research : EJOR
144
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
143
Journal of marketing
139
International journal of contemporary hospitality management
130
The journal of product & brand management
128
Psychology & marketing
123
Journal of travel and tourism marketing
122
Tourism management : research, policies, practice
122
Journal of hospitality marketing & management
121
Journal of retailing
121
Asia Pacific journal of marketing and logistics
118
Cogent business & management
117
Journal of service research : JSR
117
Management science : journal of the Institute for Operations Research and the Management Sciences
117
The journal of brand management : an international journal
115
Marketing intelligence & planning
113
Journal of service management
107
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
105
European journal of marketing : EJM
104
Discussion paper / Centre for Economic Policy Research
102
Services marketing quarterly
96
International journal of industrial organization
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Springer eBook Collection
90
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Source
All
ECONIS (ZBW)
33,198
USB Cologne (EcoSocSci)
6,155
USB Cologne (business full texts)
36
ArchiDok
9
EconStor
4
BASE
2
Showing
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1
Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D.
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000640799
Saved in:
2
The impact of online customer reviews on consumer purchasing behavior
Lohse, Tobias Maximilian
-
2019
Persistent link: https://www.econbiz.de/10012259824
Saved in:
3
Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000656362
Saved in:
4
Angewandtes Kundenbindungs-Management
Bergmann, Katja
-
1998
Persistent link: https://www.econbiz.de/10000643834
Saved in:
5
Mobile support in customer loyalty management : an architectural framework
Zeidler, Christian
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003775340
Saved in:
6
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques
Grigsby, Mike
-
2016
Persistent link: https://www.econbiz.de/10011517452
Saved in:
7
Computer-mediated marketing strategies : social media and online brand communities
Bowen, Gordon
(
ed.
);
Ozuem, Wilson
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010478050
Saved in:
8
The influence of advisors, advisor-customer relationships, and the financial crisis on satisfaction and retention of retail banking customers : three empirical studies
Lange, Konstantin
-
2015
Persistent link: https://www.econbiz.de/10010478556
Saved in:
9
Strong brands, strong relationships
Fournier, Susan
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011297035
Saved in:
10
Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig
;
Middlebrooks, Arthur
-
2000
Persistent link: https://www.econbiz.de/10001350452
Saved in:
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