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Die Standardisierung des Marke...
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1
The effects of retail banner
standardization
on the performance of global retailers
Nath, Pravin
;
Kirca, Ahmet H.
;
Kim, Saejoon
;
Andras, …
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 30-46
Persistent link: https://www.econbiz.de/10012130004
Saved in:
2
Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta
;
Fang, Meiqi
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
Saved in:
3
Marketing
agility in subsidiaries : market orientation and
marketing
program
standardization
as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
4
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
5
Regionalization vs. globalization in advertising research : insights from five decades of academic study
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
Journal of international management
16
(
2010
)
1
,
pp. 32-42
Persistent link: https://www.econbiz.de/10003975169
Saved in:
6
The earth is flat, almost : measuring
marketing
standardization
and profit performance of Japanese and US firms
Kustin, Richard
- In:
Journal of global marketing
23
(
2010
)
2
,
pp. 100-108
Persistent link: https://www.econbiz.de/10003979022
Saved in:
7
Standardization
of front-end offers and back-end processes of international store retailers
Swoboda, Bernhard
;
Elsner, Stefan
- In:
European retail research
25
(
2011
)
2
,
pp. 39-62
Persistent link: https://www.econbiz.de/10009404798
Saved in:
8
Globalisation of
marketing
communication?
Raaij, Willem Fred van
- In:
Journal of economic psychology : research in economic …
18
(
1997
)
2
,
pp. 259-270
Persistent link: https://www.econbiz.de/10001336036
Saved in:
9
Globalizing internationals:
standardization
of product and
marketing
strategies in the ICT field
Gabrielsson, Peter
;
Gabrielsson, Mika
- In:
Internationalization : firm strategies and management
,
(pp. 100-119)
.
2003
Persistent link: https://www.econbiz.de/10001754305
Saved in:
10
Marketing
standardization
within global industries : an empirical study of performance implications
O'Donnell, Sharon I.
;
Jeong, Insik
- In:
Best practices in international marketing
,
(pp. 358-373)
.
2002
Persistent link: https://www.econbiz.de/10001680924
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