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Getting "Customer lock on" through innovation in services
VanDerMerwe, Sandra
- In:
Service innovation : organizational responses to …
,
(pp. 55-80)
.
2003
Persistent link: https://www.econbiz.de/10003566861
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Capturing lifetime customer value : beyond CRM to customer stretch
Vandermerwe, Sandra
- In:
Financial Times handbook of management
,
(pp. 431-443)
.
2001
Persistent link: https://www.econbiz.de/10002988402
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Capturing growth through lifetime customer value
Vandermerwe, Sandra
- In:
Financial times handbook of management
,
(pp. 371-382)
.
2004
Persistent link: https://www.econbiz.de/10002755882
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4
Becoming a customer "owning" corporation
Vandermerwe, Sandra
- In:
Developing strategies for competitive advantage
,
(pp. 39-62)
.
1999
Persistent link: https://www.econbiz.de/10001648538
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5
Breaking through : implementing customer focus in enterprises
Vandermerwe, Sandra
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2004
Persistent link: https://www.econbiz.de/10001950119
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6
Customer capitalism : the new business model of increasing returns in new market spaces
Vandermerwe, Sandra
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1999
Persistent link: https://www.econbiz.de/10004000916
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7
Breaking through : implementing customer focus in enterprises
Vandermerwe, Sandra
-
2004
Persistent link: https://www.econbiz.de/10004244632
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8
South African marketing strategy : text & cases
Vandermerwe, Sandra
-
1975
Persistent link: https://www.econbiz.de/10000546721
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9
Services marketing : a European perspective
Lovelock, Christopher H.
;
Vandermerwe, Sandra
;
Lewis, …
-
1998
Persistent link: https://www.econbiz.de/10000671595
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10
The internationalisation of services
VanDerMerwe, Sandra
- In:
The service industries journal
9
(
1989
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10001077525
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