As a consequence of differences in positioning strategies, retail outlets for grocery products often differ in their "marketing environment" - that is, in the configuration of price, product, and promotional stimuli to which consumers are exposed in the store. The in-store marketing environment...

The authors investigate how different segments of consumers react to different coupon characteristics, such as face value and method of distribution. They utilize a latent segmentation approach to identify the underlying segments. The empirical analysis suggests that different segments of...

Researchers in international business have long been interested in understanding the relationship between the multinationality of a firm and its market performance. This article contributes to this research stream by incorporating firm heterogeneity in examining the multinationality-performance...